Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains) Public Service And Governance Journal
Arif Fadila
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Public Service And Governance Journal

 1 
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Marketplace Lazada Rafa Naufal Hanifah; Arif Fadila
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.1012

Abstract

This study aims to analyze the influence of online customer reviews and online customer ratings on purchasing decisions on the Lazada marketplace. In this study using a descriptive verification approach with quantitative methods. The sample used in this study was 400 respondents. Sampling using the Nonprobability Sampling method. The test stages used were validity test, reliability test, classic assumption test, multiple linear regression analysis technique and hypothesis testing using t test, f test and coefficient of determination using SPSS 26 tools. The results of this study were obtained by Online Customer Reviews and Online Customers Ratings have a positive and significant partial effect on purchasing decisions on the Lazada marketplace with variable values of 20.8% and 91.0% respectively. While Online Customer Reviews and Online Customer Ratings simultaneously influence purchasing decisions on the Lazada marketplace, they contribute 39.2% to purchasing decisions, while the remaining 60.8% is contributed by other factors not examined that influence purchasing decisions (Y ).
Co-Authors Rafa Naufal Hanifah Risna Dewi