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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Manajemen Bisnis Jurnal Ekuivalensi JUDICIOUS: Journal of Management Jurnal Akuntansi dan Keuangan (JAK) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Applied Accounting and Finance Jurnal Pengabdian Kepada Masyarakat
Petty Arisanti
Manajemen Fakultas Ekonomi Dan Bisnis Universitas Kahuripan Kediri
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : JUDICIOUS: Journal of Management

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Analisis SWOT sebagai Dasar Strategi Pemasaran Kedai Kopi Peh Corner Petty Arisanti
JUDICIOUS Vol 2 No 2 (2021): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v2i2.477

Abstract

Marketing is a social and management process that is carried out optimally by utilizing company resources to achieve large sales of goods or services and provide sales benefits oriented to customer satisfaction. Indirect marketing to minimize losses and threats to the company. This study aims to determine the strengths, weaknesses, opportunities and threats for the company. The research method used is qualitative research with an empirical approach in the form of information from research results. The data analysis technique used is data reduction, data presentation and drawing conclusions from the data. Based on the results of research with SWOT analysis shows that the company is in an unfavorable condition where there are many weaknesses and threats. For this reason, companies should switch to using a concentrated strategy to minimize costs.
Co-Authors Diyah Ayu Candra Eko Prasetyo Hadi Cipto Sanyoto Ita Yoeli Astari Rini Ratna Nafita Sari Stevanus Gatot Supriyadi Tuwis Hariyani Yesy Kusumawati