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Journal : Jurnal Keuangan dan Perbankan

LOYALITAS NASABAH DAN KINERJA PERBANKAN DI INDONESIA Nurul Aisyah Rachmawati; Lindawati Gani; Hilda Rossieta
Jurnal Keuangan dan Perbankan Vol 21, No 1 (2017): January 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.572 KB) | DOI: 10.26905/jkdp.v21i1.1235

Abstract

The purpose of this study was to investigate the impact of customer loyalty on firm performance in the banking industry in Indonesia. This study used a sample of banking firms listed on the Indonesian Stock Exchange. The data was processed and analyzed by Partial Least Square (PLS). We hypothesized that firm’s financial performance, market performance, and non-financial performance were positively affected by customer loyalty. The results provided evidence which was consistent with the hypothesis. It showed that customer loyalty provided incremental information to the firm’s performance that consisted of financial performance, market performance, and non-financial performance.