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Journal : AMMA : Jurnal Pengabdian Masyarakat

Edukasi Literasi Digital dan Anti Hoaks bagi Pelajar dan Masyarakat di Era Informasi Bani Nurhakim; Cep Lukman Rohmat; Reza Saputra; Rio Harsadino
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 03 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The development of information and communication technology has brought significant impacts on society, particularly in terms of access to information, communication, and online learning. However, this progress also comes with various challenges, especially concerning digital security, the spread of hoaxes, and the low level of digital literacy among students and the general public. The lack of ability to distinguish between valid and invalid information, as well as limited awareness of online ethics and safety, has become an urgent issue that must be addressed through proper education. This Community Service Program (PKM) aims to improve digital literacy through training on internet safety and anti-hoax education for students and the local community in the partner area. The method used involves a participatory educational approach through seminars, interactive discussions, case studies, and simulations of information source verification. The training materials cover recognizing hoaxes and disinformation, using credible information sources, maintaining digital privacy, and practicing ethical communication on social media. The results of the program showed a significant increase in participants’ knowledge regarding hoax characteristics, fact-checking techniques, and the importance of maintaining a responsible digital footprint. Participants also became more critical in consuming information and demonstrated behavioral changes in using the internet safely and responsibly. This training not only enhances individual capacity but also strengthens social resilience in facing the flow of information in the digital era. This program is expected to serve as a sustainable effort in fostering a culture of healthy and wise digital literacy, and it can be replicated in schools and other communities to broaden its impact.
Pelatihan Pembuatan Website dan Pengelolaan Media Sosial Untuk Promosi Produk Lokal Cep Lukman Rohmat; Dadang Sudrajat; Saeful Amri; Selvi Andini
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 03 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Improving the competitiveness of local products in the digital era requires micro, small, and medium enterprises (MSMEs) to be able to utilize information technology in their marketing processes. However, many local business actors still rely on conventional promotional methods and have not yet optimized the use of digital media. This Community Service Program (PKM) aims to assist partner MSMEs in increasing their product visibility through website creation and social media management as promotional tools. The program was carried out in several stages: identifying partner needs, training in the creation and management of websites using WordPress, training in content design and marketing strategies via social media (Instagram, Facebook, and WhatsApp Business), and mentoring in content creation and account management. During the program, partners were equipped with basic skills to build a simple online store website, copywriting techniques, product photography using smartphones, and the use of free design tools such as Canva. The results of the activity show that partners who previously had no online presence now have active websites displaying product catalogs, business profiles, and contact information. In addition, the partners’ social media accounts became more active and strategically managed, featuring consistent and engaging promotional content. This activity also increased partners’ understanding of the importance of digital identity and content-based marketing strategies. The PKM provided direct impact in the form of increased consumer trust in local brands, enhanced sales potential, and better preparedness of MSMEs to compete in the digital market. Moving forward, this training can be replicated in various local business communities as part of a technology-based community economic empowerment effort.