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All Journal Sosiohumaniora Tamaddun: Jurnal Kebudayaan dan Sastra Islam Jurnal Ilmiah Pariwisata Jurnal Belantara COMMED: Jurnal Komunikasi dan Media VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan Altasia : Jurnal Pariwisata Indonesia The Journal of Society and Media Info Bibliotheca: Jurnal perpustakaan dan ilmu Informasi JURNAL ILMU PERPUSTAKAN (JIPER) Nautical: Jurnal Ilmiah Multidisiplin Indonesia MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Ilmiah Pariwisata INJECT Interdisciplinary Journal of Communication
Yunus Winoto
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : INJECT Interdisciplinary Journal of Communication

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Youth Engagement Strategies in Citarum River Cleanup Campaigns via Instagram: A Mixed-method Content Analysis Delamontano , Eldo; Cipta Endyana; Yunus Winoto; Evi Novianti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4666

Abstract

This study explores how Instagram is utilized as a strategic communication tool to campaign for environmental engagement, specifically in promoting river cleanup initiatives among youth audiences. By employing a quantitative content analysis of eleven Instagram posts related to river cleanup efforts conducted between December 2024 and June 2025, we examine audience interaction metrics such as views, reach, likes, and engagement across different age groups. The findings highlight that the 18–34 age demographic is the most responsive to environmental messaging on social media, accounting for over 70% of total engagement. Posts featuring direct community involvement, promotional content, and educational messaging were identified as key content pillars driving higher interaction rates. These pillars demonstrate the importance of message framing in digital environmental advocacy. The study affirms Instagram’s potential as an effective platform for fostering eco-conscious behavior and youth participation through visual storytelling and targeted communication strategies.
Co-Authors A S Retno Ningsih Agus Rusmana Apriliani Rahma Agam Bambang Hermanto Cipta Endyana Delamontano , Eldo Dhila Sri Nuraeni Eldo Delamontano Elnovani Lusiana Evi Novianti Firda Ainadya Nur'Fadilla Graha Irianto Putra , Adhika Maharani Arlla Yesifa Nailah Syakirah Ninis Agustini d Ninis Agustini Damayani Rully Khairul Anwar Salsabiila Anjani Septiandi, Yusep Teguh Husodo Ute Lies Siti Khadijah Wafi Ariqo Wina Erwina