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All Journal International Journal of Business Studies Jurnal Ekonomika dan Manajemen
Berlian Karlina
Universitas Budi Luhur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ekonomika dan Manajemen

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Pengaruh Tingkat Inflasi, Indeks Harga Konsumen Terhadap PDB di Indonesia Pada Tahun 2011-2015 Berlian Karlina
Jurnal Ekonomika dan Manajemen Vol 6, No 1 (2017)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.769 KB) | DOI: 10.36080/jem.v6i1.335

Abstract

PDB (Produk Domestik Bruto) adalah salah satu faktor yang menentukan kesehatan perekonomian suatu negar, maka dari itu, menjadi penting untuk menganalisa faktor yang berpengaruh terhadap perubahan PDB di suatu Negara, khususnya Indonesia. Tujuan dari penelitian ini adalah untuk menganalisa faktor-faktor yang mempengaruhi perubahan PDB di Indonesia. Metode penelitian menggunakan metode quantitative dengan multiple regression dan memperlihatkan pengaruh beberapa faktor independen dan faktor dependen. Faktor bebas atau independen dalam hal ini adalah tingkat inflasi dan IHK (Indeks Harga Konsumen), dan tingkat inflasi. Dalam penelitian ini, ditemukan bahwa perubahan Produk Domestik Bruto (PDB) di Indonesia dari tahun 2011 - 2015 dipengaruhi oleh indeks harga dan tingkat inflasi dan tidak pada IHK.
THE ANALYSIS OF BUSINESS MODEL CANVAS FOR BURGER KING INDONESIA AFFECTING CUSTOMER BUYING DECISION Berlian Karlina
Jurnal Ekonomika dan Manajemen Vol 7, No 2 (2018)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (871.68 KB) | DOI: 10.36080/jem.v7i2.745

Abstract

The purpose of the study is to identify whether a business model canvas owned by Burger King Indonesia affecting consumer buying decision. The business model canvas includes the nine-elements: customer segments, value propositions, channels, customer relationship, revenue streams, key resources, key activities, key partnership, and cost structure. The analysis focusing the four model canvas: value proposition, customer segmentation, customer relationship and channel affecting consumer buying decision. Data obtained in this study were primary data get through questionnaires, and quantitatvie approach was used in this study. 100 people has become sample in this study. The analysis of the data has been performed according to conceptual framework developed from critical literature review in order to serve as a tool for deriving reliable and relevant conclusions. The results of this research are value proposition, customer segments, customer relationship have significantly and positively influence on customer buying decision. While channels have not signifcant influence on customer buying decision.
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