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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Elisabeth Christine Yuwono
Universitas Kristen Petra
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Local Wisdom and Identity Represented by Pudak Elisabeth Christine Yuwono; Listia Natadjaja
Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 1, No 1 (2018)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.039 KB) | DOI: 10.21776/ub.alphabet.2018.01.01.05

Abstract

As an archipelago, Indonesia is rich in cultures that exist and grow in its unique regions. It could be influenced by people's habits, thoughts, acts, and geographical characteristics, creating certain values, rec-ognized as local wisdom. Gresik, a small city at the edge of East Java northern coast, has distinctive features; one of them is its traditional snack: Pudak. Traditional snacks are typical because they can be found only in specific regions. As a traditional snack, Pudak has a unique package made of natural material, that is ope. As a cultural product, Pudak and its packaging have interesting local values. This research shows that the making process, packaging materials, and packaging process of Pudak which are the local wisdom and the identity of Gresik. This identity is important because in this globalization era, many people do not know or even care about the cultural meaning of traditional snacks.
PERANCANGAN KAMPANYE UNTUK MENGENALKAN DAN MENYEMBUHKAN LUKA BATIN BAGI GEN Z Liem Abigail Indira Salim; Elisabeth Christine Yuwono; Vanessa Yusuf
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 2 (2026): Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v13i2.74409

Abstract

A person's actions and behavior are often rooted in past life experiences. Emotional wounds or trauma experienced during childhood can leave lasting impacts into adulthood and potentially cause negative effects. This campaign is designed to support the audience in confronting and healing their inner wounds, to prevent these wounds from negatively affecting themselves, others, or future generations. The campaign is carried out online through social media platforms such as TikTok and Instagram, and is complemented by offline activities and the use of merchandise media. The campaign planning adopts a qualitative approach through interviews, questionnaires, and observations. The proposed solution is the Healin’Me campaign, with the tagline “Healing The Inner Child in Me”. This campaign aims to help the audience recognize the root causes and impacts of emotional wounds, while also learning how to accept and heal them so they are not passed down emotionally. In addition, the campaign provides a safe space for the audience to share their stories, build empathy, and foster mutual support in the healing journey
Co-Authors Bambang Mardiono Jenniefer Prasetyo Chandra Liem Abigail Indira Salim Listia Natadjaja Vanessa Yusuf Vanessa Yusuf William William