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All Journal MALIA: Journal of Islamic Banking and Finance Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam
Wahibur Rokhman
Institut Agama Islam Negeri Kudus
Economics, Econometrics & Finance

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Persepsi Anggota Non Muslim Terhadap Pemasaran Syariah di KSPPS Ki Ageng Pandanaran Semarang Siti Rofik Atus Sa'diyah; Wahibur Rokhman
MALIA: Journal of Islamic Banking and Finance Vol 5, No 2 (2021): Malia: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v5i2.11925

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi anggota non muslim terhadap pemasaran Islam yang diterapkan Koperasi Simpan Pinjam dan pembiayaan Syariah (KSPPS) Ki Ageng Pandanaran Semarang. Penelitian ini merupakan penelitian lapangan dengan pendekatan kualitatif deskriptif.  Sumber data penelitian ini wawancara dengan lima  anggota non muslim yang menggunakan berbagai produk jasa dan nara sumber dari dua orang pengelola  KSPPS. Hasil penelitian ini menunjukkan bahwa pemasaran Islam sangat mendorong minat masyarakat non muslim dalam bergabung menjadi anggota. Pemasaran Islam yang ditawarkan antara lain: kesuaian produk-produk yang ditawarkan dengan kebutuhan anggota,  akad yang diterapkan secara terbuka dan adil, sikap jujur, transparan, serta  memberikan pelayanan yang baik di KSPPS Ki Ageng Pandanaran Semarang. Penelitian ini memiliki kontribusi praktis bagi manajerial lembaga keuangan mikro syariah dalam memperluas pasar tidak hanya dari kalangan muslim tetapi juga non muslim.
The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency) Anita Rahmawaty; Wahibur Rokhman
Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Vol 11, No 2 (2018): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v11i2.3728

Abstract

This research strives to empirically examine and analyze the influence of syariah marketing and service quality on BMT customer loyalty and satisfaction in Kudus Regency. This study was a survey research that used a quantitative approach. The research data were obtained from 250 BMT customers within Kudus Regency by using an accidental sampling technique. Meanwhile, the data analysis used a path analysis technique. The research findings revealed that: first, sharia marketing has a positive and significant influence on customer satisfaction; second, service quality has a positive and significant influence on customer satisfaction; third, sharia marketing has a positive and significant influence on customer loyalty; fourth, service quality has a positive and significant influence on customer loyalty; and fifth, customer satisfaction has a positive and significant influence on customer loyalty.
Co-Authors Abd. Rasyid Syamsuri Siti Rofik Atus Sa'diyah