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All Journal PARADIGMA Riset Manajemen dan Akuntansi Paradigma Graduasi: Jurnal Bisnis & Ekonomi Jurnal Sinar Manajemen JURNAL EKOBIS DEWANTARA Jurnal Ilmiah Edunomika (JIE) ASSET: Jurnal Manajemen dan Bisnis JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Andri Nurtantiono Heny Kurnianingsih Hestin Mutmainah
Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Riset Manajemen dan Akuntansi

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STRATEGI KEUNGGULAN BERSAING INDUSTRI PARIWISATA DALAM PENGUATAN EKONOMI LOKAL DI KAWASAN SOLO RAYA Marsudi, Hidup; Nurtantiono, Andri; Kurnianingsih, Heny
Riset Manajemen dan Akuntansi Vol 13, No 2 (2022): Vol. 13, No. 2, 2022
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v13i2.288

Abstract

The achievement of competitive advantage will be realized through superior products, namely products that are the choice of consumers. Solo Raya formerly known as Subosukawonosraten (Surakarta, Boyolali, Sukoharjo, Wonogiri, Sragen and Klaten) has a variety of tourism products that are quite unique. Each region has its own characteristics that are difficult for other regions to follow.Based on the regression analysis that the satisfaction of tourist visitors is positively and significantly influenced by the service quality dimension variables, either jointly or partially. Variables in the service quality dimension determine the effect of satisfaction, while variables outside the service quality dimension do not significantly affect the level of satisfaction.Tourist visitors in general, from the aspect of attractiveness, it can be seen that tourist visitors are interested in aspects of the natural environment and socio-cultural environment, from the aspect of advice, tourist visitors prefer a clean, tidy From the aspect of the frequency of visits, most of them visit repeatedly, from the aspect of superior products, most of them are culinary and handicraft products
Co-Authors Aryanti, Dita Ayu Atikoh, Azizah Nur Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih Dhian Putri Hartati, Dhian Putri Eko Triyanto Heny Kurnianingsih, Heny Hesti Noor Fatimah Hidup Marsudi, Hidup Ismunawan Ismunawan, Ismunawan Marta, Indri Ani Tri Nasution, Annio Indah Lestari Nur, Octavia Nur K.P Nurjannah, Laely Putri, Alvareza Kartika Rafsanjani, Helmy Alviano Rumyani Handayani, Rumyani Saputri, Charisma Octaviana