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Retnaningsih Retnaningsih
Manajemen Bisnis, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Journal : Forum Agribisnis

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PERENCANAAN STRATEGIK PRODUK HORTIKULTURA DI AGRIBUSINESS DEVELOPMENT CENTRE IPB Fadila Ramadini; Endang Gumbira Sa’id; Retnaningsih Retnaningsih
Forum Agribisnis Vol 4 No 2 (2014): FA Vol 4 No 2 September 2014
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.4.2.139-152

Abstract

Agribusiness Development Center (ADC) is farmers support institution to produce and distribute top grade horticulture products. The purpose of this study is to formulate strategic planning for ADC. The methods used are internal and external factors analysis, IE matrix, SWOT and QSPM. The result shows five strategies prioritized as follows: expanding Greater Jakarta market, increasing organic products yield, collaborating with research institutes, increasing promotion and adding new distribution channels.
Co-Authors Endang Gumbira Sa’id Fadila Ramadini