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All Journal Jurnal Kompetitif Equivalent : Journal of Economic, Accounting and Management
Yasmina Martini
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Economics, Econometrics & Finance

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PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI AREA INTERNATIONAL PLAZA PALEMBANG Yasmina Martini
JURNAL KOMPETITIF Vol 5, No 2: Edisi Juli-Desember 2016
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v5i2.620

Abstract

This study basically discusses on the influence of price, quality products and promotion toward OPPO Smartphone consumers’ purchasing decision at International Plaza area in Palembang. The population of the study were consumers of Oppo Electronic Indonesia Ltd. International Plaza branch in Palembang. The sample of this study were 60 consumers using the technique of non-probability sampling. There are significant research results price, quality products and promotions simultaneously toward OPPO Smartphone consumers’ purchasing decision at International Plaza area in Palembang with sig F 0,000 <α (0.05). Multiple linear regression equation y = 6.716 + 0.778 X1 + 0.238 X2 - X3 + e 0.331. The independent variables go hand in hand with the dependent variable means that the higher price, product quality and the higher the Promotional Product Purchasing Decisions of Smartphone OPPO Area International Plaza Palembang. There is the influence of price, quality products and promotions partially (alone) toward OPPO Smartphone consumers’ purchasing decision at International Plaza area in Palembang. Correlation (R) of 0.821 has the sole means to show a very strong relationship and be positive (unidirectional). The determination coefficient R Square of 0.674 or 67.4%. Variable Price, Quality Products and Promotions can be explained or there are significant variables Purchase Decision while the remaining 32.6% influenced by other factors not examined.Keywords: Purchase Decision, Price, Quality Products and Promotions
ANALISIS PENGARUH MOTIVASI DAN GAYA KEPEMIMPINAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI DI KANTOR PELAYANAN PAJAK BUMI DAN BANGUNAN KOTA PALEMBANG Yasmina Martini
JURNAL KOMPETITIF Vol 2, No 2: Edisi Juli-Desember 2013
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v2i2.114

Abstract

 ABSTRACT      This research aims to know the influence analysis of motivation  and Leadership sytle on employees work productivity (Y) at construction and tax office in Palembang city.  The are three hypothesis were evaluated in this research. First, the significant influence among motivation with employees work productivity. Second, the significant influence among leadership style with employees work productivity. Third, the significant influence among motivation and leadership style together with employees work productivity.This research population take in all employees at Construction and tax office in Palembang City which whole 54 employees, and sample totally 54 employees use population technique no sampling.This instrument of collecting data use questionare which use scale likert were assembled based on construct that armful from theories, and applied on operation variable. To know the validity of instrument, the wvaluation of validity is done, with face validity characteristic.Analysis result of research stated in 5% significant found (1) correlation coefficient among motivation with employees work productivity about 0.337 with regression equation Y = 29.010 + 0.660 X1 and determination coefficient about 0.113, (2) correlation coefficient among leadership style with employees work productivity about 0.642 with regression equation Y = 41.261 + 0.762 X2 and determination coefficient about 0.413, (3) correficient among motivation and leadership style together with employees work productivity about 0.676 with regression equation Y = 4.757 + 0.424 X1 + 0.711 X2 and determination coefficent about 0.457.Contribution that given both two independent variables to employees work productivity each about 11.3% and 41.3% without controlling the influence of one to the others, but together have influence about 45.7%.Based on the research which has has done at construction and tax office in Palembang city about the influence analysis of motivation and leadership style on employees work productivity has significant influence. Keywords : Motivation, Leadership Style, Productivity. 
PENGARUH KONFLIK DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. SUNSHINE FOOD GROUP INTERNATIONAL PALEMBANG Yasmina Martini; Ulil Amri
JURNAL KOMPETITIF Vol 8, No 2: Edisi Juli-Desember 2019
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v8i2.574

Abstract

ABTRACT This study examines conflict and career development on the performance of employees of PT. Sunshine Food Group International Palembang The purpose of this research is to find out and prove whether there is conflict and career development on the performance of the employees of PT. Sunshine Food Group International Palembang, both simultaneously and partially. Research site on POM IX street, Palembang Square Mall area (Siloam Sriwijaya Hospital) Palembang. The population in this study were 35 employees and the census sampling method or saturated sample of the total population was 35 employees. Data collection techniques through the distribution of questionnaires that are closed. Significance level of 5%, data processing media through the SPSS program version 20.0. The results of the analysis of the data obtained correlation (r) between conflict with career development with employee performance of 0.762 which means that the relationship of conflict with career development has a strong and significant relationship, and R2 is 0.581 or 58.10%, while Adjusted (R2) is 0 , 554 or 55.40% variation in Employee Performance and the remaining 44.60% is explained by other factors such as, coordination, education and training and work climate. Multiple linear regression equations: Ŷ = 4.087 + 0.280 X1 + 0.869 X2 + e, F-Test results obtained Fhit value 22,148 with Sig. 0,000, because the value of Sig, F <0.05 proves that conflict and career development affect employee performance. T-test results obtained thit value of 2.081 with Sig.0.045 <0.05 for conflict, thit value of 5.161 with Sig.0.000 <0.05 for career development partially influencing employee performance. Keywords: Conflict, Career Development, Employee Performance
Co-Authors Fachry Abda El Rahman Hasyunah