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All Journal Infestasi Jurnal Riset Akuntansi Soedirman Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi SENAPAS Peksos: Jurnal Ilmiah Pekerjaan Sosial
Rini Widianingsih
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Pengabdian Bisnis dan Akuntansi Soedirman

 1 
PENDAMPINGAN ALIH TEKNOLOGI PADA UKM CANVAS DARI TRADISIONAL KE MODERN Rini Widianingsih; Triani Arofah; Sri Martini
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.718 KB) | DOI: 10.32424/1.jpba.2022.1.2.8084

Abstract

By utilizing technology, SMEs can have broad market potential and create a variety of profitable new opportunities. This service focuses on assisting the transfer of technology for Canvas SMEs from traditional to modern, where Canvas SMEs produce various products such as bags, tablecloths, sarungs. pillows etc. The problem faced by these SMEs is that they still use traditional technologies such as manual sewing and manual cutting of materials. Apart from that, another problem is the unfulfillment of product orders in large quantities given the minimum equipment and manpower. The solution offered is meeting the needs for sewing machine equipment and material cutting tools, as well as assisting their use for the UKM workers. The assistance will be carried out in stages over 8 months until the equipment can be used by workers in UKM Canvas. This assistance is expected to increase production capacity and fulfillment customer orders on UKM Canvas.
MENGENAL DIGITAL MARKETING DALAM PENGEMBANGAN EKONOMI KREATIF Rini Widianingsih; Icuk Rangga Bawono; Agus Sunarmo; Irianing Suparlinah
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.9535

Abstract

Today's digital era, the use of information and communication technology has a major and important role in increasing the competitiveness of a country. The development of Society 5.0 or Industrial Revolution 5.0 which was previously the Industrial Revolution 4.0 had an unavoidable impact. One sector that is recognized as having great potential in supporting national economic growth in Indonesia is the creative economy sector. One of the problems faced by creative economy entrepreneurs is the problem of marketing to increase income. One of the solutions that can be done to improve product marketing from the results of the creative economy in society is to use the Digital Marketing model. the use of digital media is expected to be able to reach a wider target market. In terms of content or content, digital marketing is not much different from conventional marketing.Digital marketing training is carried out by following the steps provided in the Digital marketing instructions and strategies provided by the service team.
Co-Authors Agus Sunarmo Atiek Sri Purwati Aulia Bella Marinda Azkia Husni Mubarok Bambang Setia Budhi Dewi Liesnoor Setyowati Dona Primasari Halomoan Ompusungu Icuk Rangga Bawono IRIANING SUPARLINAH Januaristie Rossan Vilayanti Rahma Yulita Kemalasari Rasyid Mei Mustofa Ratu Ayu Sri Wulandari RR. Ella Evrita Hestiandari SATRIYAS ILYAS Sri Harmeidiyanti Sri Martini Sudrajat sudrajat Triani Arofah Vieridho Rafif Raditya Wita Ramadhanti