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Journal : Journal of Islamic Management

Implementasi Strategi Marketing Berbasis Digital Dalam Meningkatkan Minat Calon Donatur Di Panti Asuhan Bilyatimi Surabaya Erta Pramita; Diah Asmawardani, Elfira; Syahrengga Putra, Alvine; Ismail, Muhammad; Aulia Farah Tsania Amin, Nada; Ilham, Moh.
Journal of Islamic Management Vol. 5 No. 1 (2025): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v5i1.1908

Abstract

This research aims to analyze the implementation of digital-based marketing strategies in increasing the interest of potential donors at the Bilyatimi Orphanage in Surabaya. With the increasing development of technology and the use of social media, orphanages face challenges in attracting the attention and interest of potential donors, especially in the current digital era. This research uses a qualitative approach with descriptive methods to understand how digital marketing strategies seek to increase donor participation. Data was collected through interviews, observation and documentation. The research results show that digital marketing at Bilyatimi Surabaya Orphanage via instagram, tiktok, whatsapp, youtube and website can effectively show a positive impact in increasing potential donations received. By utilizing this digital platform, orphanages can attract the attention of donors. These findings provide an understanding of the use of digital marketing strategies in the context of social institutions, especially orphanages, which have their own characteristics.
Co-Authors A. Nurkidam Abdul Aziz Abdul Kadir Abdul Latif Abroza, Ahmad Adiyta, Syihan Hirzi Agung Hadi Endaryanto Ain, Qurratul Aksa Muhammad Nawawi Alfia, Nurul Alifa, Naila Nur Alifah, Farah Amin, Adnan Amir, Muhammad Amiruddin, Muhammad Majdy Andi Saadillah Anwar Anwar Arjanto, Deddy Dwi Arjanto, Dedy Dwi Artianasari, Nining As-Sa'idah, Rahmah Asdar, Muh. Asroor, Zaimul Asrori, Hadi ATHIA, PUTRI Aulia Farah Tsania Amin, Nada Aulia, Mifta Azwar Azwar Azzahra, Azmi Azizah Azzajjad, Muhammad Fath Badruzzaman Badruzzaman Bagdawansyah, Bagdawansyah Baharuddin Baharuddin Bakri, Risna Melati Sukma Balqis, Annisa Basri A Bakar, Basri A Bayu Wijayanto Bazar Asmawi, Bazar Beni Irawan Bigharta Bekti Susetyo Brillian, Pratista Shafa Cahya, Meyga Chawla, Mahnoor Daipaha, Moh Tris Maulana Darmanto, Prihadi Setyo Dedy Fitriawan Delta, Yusran Rizky Ananda Denny, Agustinus Dewi Satria Ahmar Diah Asmawardani, Elfira Dwi Astharini Dwita, Handriyani Edy Herianto Eka Wahyudi Eko Ruddy Cahyadi Errissya Rasywir Erta Pramita Fachruddin Fachruddin Fahrurrizal, Fahrurrizal Fajri, Khairil Fanshoby, M. Fiandaka, Muhammad Onny Arya Fitrian, Rahmat Gautama, Bana Ahmad Ghaffar, Aisha Gifari, Muhammad Luthfi Al Ginting, Arca Iswari Br Goeliling, Ardhi Haerani, Sitti Hafid, Afdhil Haidri, Irfan Halawa, Iman Kristian Hamria, Hamria Hamzah, Jabir Handayani, Luluk Harahap, Nur Hapsi Hardianti Hardianti, Hardianti Haris Maupa Hartrisari Hardjomidjojo Hasanuddin Hasanuddin Hasim, Hasanuddin Hasrawati, Hasrawati Heni Irawati Herman, Muhammad Ishaq Idrus, Muhammad Ikram Idrus, Muhammad Ishlah Ikram M, Muhaidir Ilham, Moh. Indah Suryani Irfan, Andi Muh. Iriani, Nisma Iryani, Nanda Ismail Ahmad, La Ode Izzatunnisa, Eva Jalil, Muhammad Jayadi, Taupan Jesika, Reni Kartika, Muttia Kornelius, Kornelius Krisyanto Batong Lumbaa Laba, Abd. Rakhman Laraswati, Niken Yulian Liany, Lusy Lindawati Kartika Liyushiana, Liyushiana Lubis, Lega Reskita Maat Pono Mahlia Muis Maiyenti, Elisa Makmur Makmur Manurung, Agnes Agustina Manurung, Bery Kristina Marfu'ah, Nashrah Nur Marsyah, Ulfy Maulianawati, Diana Megantoro, Ardi Muhammad Basri Muhammad Idrus Taba Muhammad Khadry Muhammad Muaz Munauwar Muhammad Riza Pahlevi Muhammad Tabrani, Muhammad Mumtaz, Tayyiba Munir, Taimoor Munzir, Muhammad Muthmainnah, Ms. Napitupulu, Maya Farhanna Nasipah, Anis Nasiruddin Nasiruddin Nugroho, Teresa Maria Judith Trianadewi Nur Rahman, Wildian Fajrin Nurawalia, Gina Nurhidayat, A. Alam Nurhikmah Nurul Marwiyah, Siska Ophelia S, Chandy Pahlevi, Cepi Pamilu, Eksa Miyasah Parawansa, Dian Anggraece Sigit Pasaribu, Ayu Ashari Patmasari, Andi Perdana, Muhammad Irgi Prayitno Prihantarto, Wikan Jaya Purba, Adinda Putri Putra, Iwandikasyah Putri Permatasari, Putri Putri, Mutiara Amelia Rahmatia, Suci Ramadani, Dinda Putri Ramadhani, Hanif Fadila Rayhan Amadius Weihan Riskia, Nenisa Rizki Alfajri ROBY SETIAWAN Romansyah Sahabuddin Rosita Rosita Rostini, Rostini Rusdaya Basri, Rusdaya Ruswanto, Ruswanto Sadrianto, Sadrianto Safinah, Safinah Said, Handoko Saifudin Asrori Saldi, Muh. Samijayani, Octarina Nur Samzidane, M.Hery Sandra, Randi Proska Sarah, Ai Sardiman Sari, Khairina Sawaludin, Sawaludin Shakila, Puteri Sihombing, Melati Silvi Novitasari, Silvi Simanjuntak, Anggraini Oktaviani Pauline Sinaga, Jastrid Caroline Herera Siregar, Wilda Khoiriah Sobarsyah, Muhammad Sriharta, M Suryani, Ulfa Suyanti Syahar, fitriana Syahputra, M. Adrian Syahrengga Putra, Alvine Tantan Hermansah, Tantan Taqwa, Taqwa Tarfin, Tarfin Tasrim, Tasrim Thuzzakiah, Indri Tri Putra Nur Ikhsan, M Ullah, Qudrat Umari, Zuul Fitriana Verinazul Septriansyah Wafa, Yasmin Azimah Wahdah, Lestari Wardani, Ratih Ajeng Kusuma Wibisono, Praditya Oktanza Djaduk Widyastuti Widyastuti Wirahadi, Syahrul Yazia, Velga yazid hady, yazid Yosanny, Agustinna Yovi Pratama Yulvianda, Renaldi