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Influence of Trust and Perceived Value on Non-BPJS Patients’ Revisit Intentions Moderated by Hospital Image Maria Stephanie; Duta Liana; Idrus Jusat
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.562

Abstract

In the healthcare sector, patient revisit intention serves as an important measure of hospital success, influencing financial stability, operational effectiveness, and long-term patient retention. With increasing competition, hospitals must strengthen trust, improve service quality, and maintain a positive institutional image to retain patients. This study focuses on the declining number of non-BPJS (non-insured) patients at Cinta Kasih Tzu Chi Hospital, Cengkareng, which impacts revenue sustainability. The research aims to assess how trust and customer perceived value affect revisit intention, and whether hospital image moderates these relationships. A quantitative approach was applied using a structured questionnaire distributed to 95 non-BPJS outpatients who had previously sought treatment more than once. Data were analyzed through Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) method via SmartPLS software. The findings reveal that both trust and perceived value significantly and positively influence revisit intention, implying that patients with strong trust and satisfaction tend to return. Although hospital image directly influences revisit intention, it does not significantly moderate the link between perceived value and revisit intention. Therefore, hospitals are advised to enhance patient trust and perceived value while sustaining a credible institutional image to strengthen loyalty among non-BPJS patients
THE INFLUENCE OF KNOWLEDGE, WORK ENVIRONMENT AND HEAD OF ROOM SUPERVISION ON THE IMPLEMENTATION OF NUTRITION SCREENING THROUGH MOTIVATION AS AN INTERVENING VARIABLE AT MUHAMMADIYAH HOSPITAL BANDUNG Romanti Surya; Idrus Jusat; Erry Yudhya
Jurnal Cinta Nusantara (JCN) Vol. 2 No. 02 (2024): JURNAL CINTA NUSANTARA
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v2i02.46

Abstract

Nutritional screening is the initial stage in inpatient nutrition services which is very important to be carried out by nurses as health workers who first contact with patients and is a simple and quick process with the aim of identifying individuals who are at risk of nutritional problems, so that with good nutritional screening nurses can find out quickly if patients are at risk of nutritional problems to be given appropriate nutritional care. Knowledge, work environment and supervision of the head of the room are some of the factors that influence the implementation of nutritional screening and motivation as intervening variables. Objectives: The purpose of this study was to analyze the effect of knowledge, work environment and supervision of the head of the room on the implementation of nutritional screening by nurses through motivation as an intervening variable in Muhammadiyah Hospital Bandung partially and simultaneously. Method: The research method used is a quantitative method with the type of explanatory causality research. The population in this study is the entire inpatient nurse as many as 150 people. The sample method used was purposive sampling using G-Power application was 71 people. Data analysis method used is multiple linear regression analysis with SPSS software version 21. Result: The results showed that knowledge, work environment and supervision of the head of the room have a significant effect on the implementation of nutritional screening by nurses through motivation as an intervening variable in Muhammadiyah Hospital Bandung. Implication: high knowledge will have a good attitude in implementing nutritional screening with high motivation. Conclusion: knowledge, work environment, head of room supervision and motivation significantly affect the implementation of nutritional screening with a total contribution of 61%. Keywords: Knowledge, Work Environment, Head of Nurse Supervision, Motivation, Implementation Of Nutritional Screening