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Journal : Tradition and Modernity of Humanity

The Exploitation of Women's Body and Sensuality: The Attraction of Newspaper Movie Advertisements in The Local Daily Newspapers (Waspada, Sinar Indonesia Baru, and Analisa) in Medan in the 1970s Lila Pelita Hati; Lestari Dara Cinta Utami Ginting; Rahman Malik
Tradition and Modernity of Humanity Vol. 2 No. 3 (2022): September
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v2i3.10369

Abstract

Newspaper advertising experienced a significant increase in the 1970s. During that period, three local daily newspapers were established in Medan: Waspada, Sinar Indonesia Baru, and Analisa. These newspapers displayed various advertisements in their publications, one of which was the advertisement to promote the film that would be shown in theaters at that time. In promoting films through these advertisements, many producers use women as a means of promotion. Women have their magnet to attract the audience's interest. This journal explains how women’s representation in the local daily newspaper advertisements in Medan in the 1970s and how the exploitation of women’s bodies and sexual attractiveness in the advertisements for the film's promotion was related to global discourse, especially in terms of women's appearance. The four stages of historical methods are applied to conduct the research: heuristics, verification, interpretation, and historiography. The research results show that advertising producers often showcased pictures of beautiful and sexy women and even displayed vulgar words to attract the audience's interest which didn't represent the storyline of the film itself.
Zoom Meeting and Dromology: Manifestations of the Folded World in the Lecture Process of University of Sumatera Utara Students Malik, Rahman; Habibi , Abdillah; Jasmine, Humaira; Kinanti Putri, Karimah; Ruslina Hondro, Shelly
Tradition and Modernity of Humanity Vol. 5 No. 2 (2025): May
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v5i2.18897

Abstract

ABSTRACT Zoom meetings are a tool used by University of North Sumatra students to hold lectures when a pandemic occurs or certain obstacles arise. The use of zoom meetings is based on efficiency and the many features available in it. Zoom meetings show a form of dromology and a manifestation of a folded world. Seeing how zoom meetings show the existence of a form of dromology and the manifestation of a folded world is the aim of this research. This research uses descriptive qualitative research methods. University of North Sumatra students were the subjects of this research. Observations and interviews are the primary data sources for this research. Meanwhile, secondary data regarding dromology and the use of zoom meetings was obtained from journals and websites on the internet. This research uses Miles and Huberman data analysis techniques. This research shows that dromology is visible in learning through Zoom Meetings which causes the lecture process to run in real time without any obstacles of distance, time and space which causes interactions between students and lecturers to become a blend of physical and virtual reality. reality. Meanwhile, the manifestation of a folded world can be seen from the existence of folded lecture rooms due to the use of Zoom, which causes the distance and time for lectures to be shorter, minimal and instantaneous. Keyword: Zoom Meeting, Long-distance learning, Dromology, College Students