Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
I Wayan Ferry Artha Yoga
JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PENGEMBANGAN USAHA AIR MINUM DALAM KEMASAN (Studi Kasus PT. Govinda Tirta, Nyanglan Bangli) I Wayan Ferry Artha Yoga; Luh Putu Wrasiati; Gusti Putu Ganda Putra
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 4 No 4 (2016): Desember
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.402 KB)

Abstract

This study aimed (1) to analyze the internal and external conditions of PT. Govinda Tirta, (2) to develop and recommend business development strategies and (3) to finding the priority strategies ofPT. Govinda Tirta. The analysis of Business Development Strategies used a matrix of Strength, Weakness, Opportunities and Threats (SWOT), supported by the analysis of quantitative uses a matrix of External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Internal External (IE) and Quantitative Strategic Planning Matrix (QSPM). The results showed that the weighting and rating value of IFE matrix was 3.2 indicated strong positions and EFE Matrix was 3.29 indicated a strong ability. In IE matrix, the strategy that must be done was to grow and develop a strategy, which consists f an intensive strategies (market penetration, market development and product development), andintegrative strategies (backward integration, forward integration and horizontal integration). There were8 alternative strategies that can be structured to develop businesses of PT. Govinda Tirta. The highest Total Atractive Score value of alternative strategies was promoting with IT based. Keywords: Business Development Strategies, Bottled Water, PT. Govinda Tirta, SWOT, QSPM
Co-Authors G.P. Ganda Putra Luh Putu Wrasiati