Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Buletin Studi Ekonomi
Teguh Suharseno
STIE ‘YPPI’ Rembang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KETIDAKPUASAN KONSUMEN DAN KARAKTERISTIK KATEGORI PRODUK TERHADAP KEPUTUSAN PERPINDAHAN MEREK DENGAN KEBUTUHAN MENCARI VARIASI SEBAGAI VARIABEL MODERASI Teguh Suharseno; Riskin Hidayat; Dian Ayu Liana Dewi
Buletin Studi Ekonomi VOL.18.NO.2.AGUSTUS 2013. (PP 85-190)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.715 KB)

Abstract

Abstract : The Influence of Consumer Dissatisfaction and Product Category and Characteristics to Switch Brand Decision with The Needs to Find Variation as Moderating Variable.This study aims to identify the influence of consumer dissatisfaction and product characteristics to brand switching mobile phones with need for variation as moderating variable. Data were processed and analyzed using the Moderated Regression Analysis (MRA). Hypothesis testing using t test and determination with a significance level of 5%. Product Moment formula and Cronbach Alpha of consumer choice use for measuring the validity and reliability. These results indicate that consumer dissatisfaction and characteristics of the product category significant and positively effect the consumers in making decisionson brand switching mobile phone products, as well as the need for variation can moderate the influence of consumer dissatisfaction and the characteristics of the product category brand switching decisions on mobile phone products.
Co-Authors Dian Ayu Liana Dewi Riskin Hidayat