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All Journal Buletin Studi Ekonomi
Mega Naliyah Syahfitri
Fakultas Ekonomi, Universitas Singaperbangsa Karawang, Jawa Barat, Indonesia
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNA INDIHOME DI KARAWANG Mega Naliyah Syahfitri; Danang Kusnanto
Buletin Studi Ekonomi VOL.26.NO.2.AGUSTUS 2021
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2021.v26.i02.p02

Abstract

This study aims to determine how the influence of product quality and service quality on IndiHome user decisions in Karawang. The population in this study were all IndiHome users in Karawang, with a total sample size of 100 respondents with the sampling method using snowball sampling. The data was collected by distributing questionnaires online via Google Form. This research was done by using verification and descripstion method were to know, to explain, to analyze and to do the hypothesis testing, and to make a conclusion and suggestion. The results of this study indicate that Product Quality has a positive and significant effect on IndiHome User Decisions in Karawang, and Service Quality has a positive and significant effect on IndiHome User Decisions in Karawang.
Co-Authors KUSNANTO, DANANG