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All Journal Buletin Studi Ekonomi
Wayan Yuniari
Fakultas Ekonomi dan Bisnis, Universitas Udayana, Denpasar - Bali
Economics, Econometrics & Finance

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STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR Ni Nyoman Kerti Yasa; Wayan Yuniari; Rai Mutiara Sari; Anak Agung Diah Tarama Devi; Ida Ayu Agung Upadianti Jayantari
Buletin Studi Ekonomi VOL.25.NO.1.FEBRUARI 2020
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.912 KB) | DOI: 10.24843/BSE.2020.v25.i01.p09

Abstract

Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEsin Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing aninternationalization improvement strategy. The analysis used in this research is SWOT Analysisand External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regencyhad strengths and good opportunities in improving their international performance. Based on theexisting environment, these SMEs are in a determined position (carefully). Therefore, a suitablebusiness strategy to be developed is a Product Development strategy by focusing on developingproduct diversification, differentiating, branding of products, maximizing cooperation in shippinggoods, and increasing the number of alternative suppliers, in order to improve international quality.
Co-Authors Anak Agung Diah Tarama Devi Ida Ayu Agung Upadianti Jayantari Ni Nyoman Kerti Yasa Rai Mutiara Sari