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All Journal Kinerja Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis
M.F. Shellyana Junaedi
Universitas Atma Jaya Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BERWAWASAN LINGKUNGAN DI INDONESIA: STUDI PERBANDINGAN KOTA METROPOLITAN DAN NON METROPOLITAN Junaedi, M.F. Shellyana
Journal of Indonesian Economy and Business Vol 21, No 4 (2006): October
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10.248 KB)

Abstract

This study examined the model development causal that can predict the greenconsumer behavior on organic food as green product. This study tested the influenceof values orientation on environmental consciousness. This study also explained theeffect of ecological knowledge, ecological affect, premium price and environmentconsciousness on green purchase intention. The role of domicile area as moderatingvariables on the causal model development. The analysis of 723 respondents all ofthose are people who influence and purchase their daily food. The result, based onpath analysis using multi group structural equation modeling, indicated that themodel tested had an acceptable fit. The idea implied in this research will be muchhelp in resolving problem and decision making, connected to reinforce the greenJurnal Ekonomi dan Bisnis Indonesia, Vol 21 No.4 Tahun 2006purchasing.Keywords: green consumer behavior, organic food, domicile area
PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN Junaedi, M.F. Shellyana
Benefit Volume 9 No 2 Desember 2005
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.
ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL Junaedi, M.F. Shellyana
KINERJA Vol 7, No 2 (2003): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i2.791

Abstract

This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic
PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN Junaedi, M.F. Shellyana
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1210

Abstract

This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.
PENGARUH GENDER SEBAGAI PEMODERASI PENGEMBANGAN MODEL PERILAKU KONSUMEN HIJAU DI INDONESIA Junaedi, M.F. Shellyana
KINERJA Vol 12, No 1 (2008): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v12i1.1388

Abstract

This study examined the model development causal that can predict the green consumer behavior on organic food as green product. This study tested the influence of values orientation on environmental consciousness. This study also explained the effect of ecological knowledge, ecological affect, premium price and environment consciousness on green purchase intention. The role of gender as moderating variables on the causal model development. The analysis of 723 respondents all of those are people who influence and purchase their daily food. The result, based on path analysis using multi group structural equation modeling, indicated that the model tested had an acceptable fit. The idea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green purchasing.Keywords: green consumer, attitude, behavior, organic food, gender
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