I GEDE GANDEVA UMBARA
Udayana University

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PENGARUH SENI DAN SOSIAL BUDAYA TERHADAP PERSEPSI MASYARAKAT MENGENAI TATO MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM) I GEDE GANDEVA UMBARA; NI LUH PUTU SUCIPTAWATI; DESAK PUTU EKA NILAKUSMAWATI
E-Jurnal Matematika Vol 7 No 4 (2018)
Publisher : Mathematics Department, Faculty of Mathematics and Natural Sciences, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MTK.2018.v07.i04.p226

Abstract

This study purposed to know the effect of art and socio-culture on the public perception of tattoos. The data used in this study is the primary data collected using a questionnaires distributed to 200 people with 100 non-tattooed people and 100 tattooed people. This study used covariance-based Structural Equation Modeling (SEM) with AMOS software, and used three latent variables such as art, socio-culture and tattoo perception. The results of this study show art and socio-culture have a significant effect on tattoo perception.