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All Journal E-Jurnal Matematika
I KADEK TEGUH PRADANA
Universitas Udayana
Mathematics

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MODEL PERSAMAAN STRUKTURAL UNTUK MENGETAHUI PERSEPSI KONSUMEN TERHADAP BUAH IMPOR I KADEK TEGUH PRADANA; NI KETUT TARI TASTRAWATI; I PUTU EKA NILA KENCANA
E-Jurnal Matematika Vol 9 No 3 (2020)
Publisher : Mathematics Department, Faculty of Mathematics and Natural Sciences, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MTK.2020.v09.i03.p292

Abstract

This research is aimed to determine the factors that significantly influence consumer perception in buying imported fruits using structural equation modeling (SEM) analysis. The study use 164 data obtained from questionnaire, which respondents were aged 18 years old or above, from Gianyar Regency, had bought and had felt imported fruits. The study use 4 latent variables (perception, product, personal, culture) with 19 measured variables. The results showed that consumer knowledge about imported fruits (product) and culture about the use of imported fruits in traditional ceremonies (culture) were significantly influence consumer perception about consumption of imported fruit (perception).
Co-Authors I Putu Eka Nila Kencana Ni Ketut Tari Tastrawati