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I Ketut Nurcahya
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Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Pelayanan Dan Produk Kredit Multiguna Terhadap Kepuasan Nasabah Kredit Pada PT. Pembangunan Daerah Bali Cabang Utama Denpasar Anak Agung Ayunda Putri; I Ketut Nurcahya
E-Jurnal Manajemen Vol 3 No 2 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Determining the effect of the quality of services and Multiguna Credit Product simultaneously and partially on credit’s customer satisfaction in PT. Bank Pembangunan Daerah Bali, Denpasar main branch were the purpose of this study. The data analysis technique used is multiple linear regression analysis techniques. 100 respondents were selected using purposive sampling technique. Independent variable examined was the quality of services and Multiguna Credit Product. The results showed that the quality of services and Multiguna Credit Product simultaneously and partially positive and significant effect on credit’s customer satisfaction in PT. Bank Pembangunan Daerah Bali, Denpasar main branch. The results of this study provide practical implications that PT. Bank Pembangunan Daerah Bali, Denpasar main branch need to improve the service system especially the computerized system and service facilities. Multiguna Credit Product need improvement especially on promotion and product innovation to achieve the satisfaction of credit’s customer. Keywords :  quality of service, Multiguna credit product, and credit’s customer satisfaction
PENGARUH IKLAN PADA MEDIA TELEVISI TERHADAP MINAT BELI (STUDI PADA CALON KONSUMEN BUKALAPAK.COM DI KOTA DENPASAR) Ade Winata; I Ketut Nurcahya
E-Jurnal Manajemen Vol 6 No 10 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh iklan (pesan iklan, musik iklan, ilustrasi cerita dan bintang iklan) Bukalapak.com pada media televisi terhadap minat beli calon konsumen Bukalapak.com di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar dengan. Ukuran sampel yang diambil sebanyak 90 orang responden dengan metode purposive sampling. Data dikumpulkan dengan menyebarkan kuesioner yang menggunakan skala Likert untuk mengukur 15 indikator. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menemukan bahwa pesan iklan, musik iklan, ilustrasi cerita, dan bintang iklan berpengaruh positif dan signifikan terhadap minat beli konsumen. Bedasarkan hasil perhitungan koefisien determinasi dapat dijelaskan bahwa pengaruh secara simultan antara variabel pesan iklan, musik iklan, ilustrasi cerita dan bintang iklan terhadap minat beli konsumen. Sementara hasil secara parsial variabel pesan iklan, musik iklan, ilustrasi cerita dan bintang iklan berpengaruh positif dan signifikan terhadap minat beli konsumen.
PENGARUH RELASI KONSUMEN DAN WORD OF MOUTH TERHADAP LOYALITAS NASABAH BANK BPD BALI CABANG BADUNG Ida Bagus Indra Saputra; Alit Suryani; I Ketut Nurcahya
E-Jurnal Manajemen Vol 4 No 3 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Loyalty is a target to be achieved as a key to business success. Map of banking competition in Indonesia is increasingly squirm, Banks are required to provide customer satisfaction and establish communication that will ultimately create loyalty. Bank BPD Bali as a local commercial bank in Bali not also can escape from the threats of competitions. This research was conducted at the Regional Branch Bali Badung, samples taken 100 customers with purposive sampling methods. The analysiss techniqueds useds is multipled linear regressions. These results indicate that the variable customer relations and word of mouth positive and significant effect on customer loyalty Branch BPD Bali Badung. This suggests that consumer relations and word of mouth can increase customer loyalty, therefore BPD Bali Badung Branch should maintain and improve the quality of communication that has been well maintained and give a gift or bonus for those who are loyal. Keyword: Relationship Consumen, Word of Mouth and Consumen Loyalty  
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Nasabah Pada LPD Desa Adat Kedonganan I Made Aditya Jaya Permana; I Ketut Nurcahya
E-Jurnal Manajemen Vol 3 No 7 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

ABSTRACT Globalization that happened bring emulation consequence which progressively tighten. To a any company of its effort area of the emulation will always force them to always to give service as well as possible to cutomer, or them will be remained by cutomer. To Lembaga Perkreditan Desa (LPD), one of the all important factor to increase satisfaction of cutomer is by giving service which as well as possible to cutomer or client. This research regarding influence of is quality of service to and satisfaction of loyalitas client at LPD Countryside Custom of Kedonganan. Target of research to know influence of is quality of service to satisfaction of client, influence of satisfaction of client to client loyalty, influence of is quality of service to client loyalty. Method data collecting in this research pass observation method, interview, and kuisioner. This research use primary data and of sekunder, by using two analysis that is descriptive statistic and analysis of inferensial. From this research is obtained by result of that quality of service have an effect on positive to satisfaction of client, satisfaction of client have an effect on positive to client loyalitas, quality of service have an effect on positive to client loyalty. Suggestion able to be given by management and employees shall LPD Countryside Custom of Kedonganan pay attention five dimension of is quality of service especially empathy indicator.
Peran Ekuitas Merek dalam Memediasi Bauran Promosi dengan Keputusan Pembelian Andika Agus Dewantara; I Ketut Nurcahya
E-Jurnal Manajemen Vol 6 No 8 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek dalam memediasi bauran promosi dengan keputusan pembelian pada pengguna smartphone merek samsung. Penelitian dilakukan di Kota Denpasar. Jumlah sampel yang diambil adalah sebanyak 100 responden dengan metode purposive sampling. Pengumpulan data dilakukan dengan cara mengisi kuisioner yang diukur dengan skala likert. Teknik analisis yang digunakan pada penelitian ini adalah path analysis (analisis jalur) dan uji sobel. Berdasarkan hasil penelitian ditemukan bahwa bauran promosi memiliki pengaruh positif dan signifikan terhadap ekuitas merek dan keputusan pembelian, ekuitas merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, serta ekuitas merek berperan dalam memediasi pengaruh bauran promosi terhadap keputusan pembelian.
Co-Authors Ade Winata Alit Suryani Anak Agung Ayunda Putri Andika Agus Dewantara I Made Aditya Jaya Permana Ida Bagus Indra Saputra