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All Journal Sosiohumaniora JOURNAL AGRIBUSINESS AGRIEKONOMIKA Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Daya Saing : Jurnal Ilmu Manajemen Jurnal Agribisnis Jurnal Ilmiah Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Media Agribisnis (MeA) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PHOTON Jambura Agribusiness Journal Unri Conference Series: Agriculture and Food Security JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Bisnis Tani Unri Conference Series: Community Engagement MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Journal of Rural and Urban Community Empowerment Sagu PEKBIS Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Natur Indonesia
Shorea Khaswarina
Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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ANALISIS PEMASARAN AGROINDUSTRI KUE BOLU DI KECAMATAN KUOK KABUPATEN KAMPAR Dian Wulandari; Evy Maharani; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The research goal is to identify marketing channels, marketing margin and marketing efficiency. This research was conducted in the village of Kuok Kuok District of Kampar regency. The method used in the study using survey methods, sampling purposive sampling. The sample consisted of a sponge cake agroindustry entrepreneurs and 30 customers sponge cake. The data used in this study are primary data and secondary data. Agroindustry research results sponge cake has a marketing channel of entrepreneurs to consumer marketing channel efficiency Rated sponge cake made at home by 8.06% more efficient than the efficiency of marketing channels is done in the market Bangkinang by 15.56%, due to marketing channels in Bangkinang market while the cost of transportation for marketing in the home does not use transport. Value marketing channel efficiency sponge cake made in the market Air Tiris by 13.23% more efficiency than do marketing channels in the market Bangkinang by 15.56%, due to marketing in Bangkinang done every 5 days a week so that the transport is greater than transport to Air Tiris that marketing is done every once a week. The value of marketing efficiency in marketing channels carried in Rumbio market is 13.66% larger than marketing channels Air Tiris performed in the market, namely 13.23%, because many employers bring cakes to Air Tiris market.   Keyword: Marketing, Channel, Cost, Margin, Efficiency      
Analysis Income Business Food and Beverage Informal Sector in Kecamatan Tampan City Pekanbaru Novi Ulya Sari; Shorea Khaswarina; Didi Muwardi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

A development is an effort to gain the more and the better life. There are 4 indicators in gaining the development they are economic change, human resources, social inhibition and the high of life needed. A development in the development country likes Indonesia, generally more consider the development of economic sector in the hope of much progressed in production of job vacancy.There are two kinds of economic activities, they are from formal sector and informal one. Formal sector is a sector of educated people inside. The purpose of this study is to the income of the traders from food and beverage enterprises informal sector in Kecamatan Tampan City Pekanbaru and know the problems that are usually faced by food and beverage vendors informal sector businesses. This research method using purposive sampling effort sample size of 30 food and beverage businesses. Results showed revenue traders of food and beverage business is large enough to meet the needs of life and their families, while the problems faced by the traders capital, location and problems of knowledge management is still lacking. Keywords : Informal Sector, Income, Merchant Problems
ANALISIS ATRIBUT BAURAN PEMASARAN YANG MEMPENGARUHI KEPUASAN KONSUMEN PISANG GORENG KIPAS KUANTAN-II DI KOTA PEKANBARU Syafrini Rizki Rahmah; Fajar Restuhadi; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this research is to knowing consumer interest level and attribute performance of marketing by using Importance-Performance Analysis (IPA) and to knowing consumer tendency base on consumer interest level and attribute performance of Pisang Goreng Kipas Kuantan-II. The data have been collected by share the question paper to the consumer in Pisang Goreng Kipas Kuantan-II market. Sample method in this research using convenience sampling, which do the sampling base on consumer permission to become participate. This research using a simple descriptive tabulation frequency analyse, Importance-Performance Analysis (IPA) and Multiatribute Fishbein method. The attribute which has interest level on average value that is package, taste, shop nametag, comfortable, mark, scent, nutrient contain, park area, and product availability with consumer interest value 5,65. The attribute which has performance attribute on average that is taste, mark, package, shop nametag, stoco limit, price, mature level around 5,53. The attribute which need to maintan base on Importance-Performance Analysis (IPA) is in Kuadran II that is taste , scent, package, mark, shop nametag, but the attribute which need to repair is in Kuadran I that is product availability, nutrient contain, park area, and comfortable. Consumer respon which analyse by using Fishbein attribute 562,29 which place on between scale good and very good. Kata kunci:   Consumer interest level, Performance, Diffusivity marketing, Pisang Goreng Kipas Kuantan-II  
DAMPAK PEMBERIAN KREDIT UMUM PEDESAAN PT. BRI TERHADAP EKONOMI MASYARAKAT DI KECAMATAN KAMPAR KIRI KABUPATEN KAMPAR Shorea Khaswarina
Jurnal Ilmiah Pertanian Vol. 13 No. 2 (2017): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v13i2.946

Abstract

Lending is expected to boost the economy. Through this study, researchers wanted to see the impact of granting Kupedes PT. Bank Rakyat Indonesia to economic masyaraka in Kampar District Kampar Kiri. Whether the credit has been used well in accordance with the intended purposes or otherwise. The method used is a survey method. The study was conducted to 30 people Kupedes debtor. Based on the results achieved show that credit had a positive impact on the local economy, in which the positive impacts vary bada on each loan amount. The greater the amount of the loan, the more bazaar impacts.
STRATEGI PEMASARAN AGROINDUSTRI KERIPIK TEMPE DI DESA BULUH RAMPAI KECAMATAN SEBERIDA KABUPATEN INDRAGIRI HULU (Studi Kasus Agroindustri Keripik Tempe Dua Putri Mbak Siti) NIRMALA SARI; EVY MAHARANI; SHOREA KHASWARINA
Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2016): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v12i2.983

Abstract

This study aimed to identify the aspects of the strengths, weaknesses, opportunities and threats facing the agroindustry marketing of Dua Putri tempe chips and formulate marketing strategies Dua Putri tempechips agroindustry by using SWOT analysis. The results showed that internal factors encountered in the marketing of Dua Putri tempeagro-chips in Indragiri Hulu is Strength: choose a label and branded products, entrepreneurs have a long experience, the product is attractive enough for all people, and the products do not use preservatives. Weakness: The product can be easily damaged and destroyed, packaging using a simple wrapper, product marketing has not come out Indragiri Hulu, and promotion is still limited. External factors include: Opportunities: products already well known, a product that can compete with similar products, the market is still wide open, the exhibition and promotion opportunities. Threat; Many competitors of similar products, the market demand fluctuates, and the limitations of market information and for marketing strategies Dua Putritempechips agroindustry is to maintain existing markets and seek new markets including exhibition, the exhibition is there to improve their skills in providing products with flavor worth nutrition, make packaging more attractive in order to reach the marketing of products inside and outside the district, improve the taste and quality and maximize promotion, looking for alternative marketing channels.
ANALISIS PELAKSANAAN PPD DAN KONDISI MASYARAKAT DI DESA TANJUNG DAN DESA KOTO TUO KABUPATEN KAMPAR SHOREA KHASWARINA; SUSY EDWINA; EVI MAHARANI
Jurnal Ilmiah Pertanian Vol. 5 No. 2 (2009): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v5i2.1395

Abstract

ABSTRAKTujuan penelitian adalah mengidentifikasi pelaksanaan PPD serta tugas dantanggung jawab pelaku PPD dan mengetahui kondisi kehidupan masyarakat penerimaPPD. Penelitian dilaksanakan di Desa Koto Tuo dan Desa Tanjung Kecamatan XIIIKoto Kampar Kabupaten Kampar. Analisis pelaksanaan PPD serta tugas dantanggung jawab pelaku PPD dan kondisi kehidupan masyarakat penerima PPD secaradeskriptif.Hasil penelitian pelaksanaan PPD serta tugas dan tanggungjawab pelaku PPDditerapkan dari pola top down planning menjadi pola pembangunan bottom upplanning dengan metode participatory rulal appraisal (PRA) dan adanya prosespendampingan mekanisme pengembangan program serta menerapkan persyaratansebagai pemanfaat dana usaha desa sehingga penerima dana PPD tepat sasaran.Sedangkan kondisi kehidupan masyarakat penerima PPD sehingga PPD sangatmembantu masyarakat yang tidak memiliki dana untuk mengembangkan usaha yangdimilikinya dan membantu masyarakat yang ingin membuka usaha baru.
STRATEGI PENGEMBANGAN USAHATANI SAYUR-SAYURAN DI KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU SHOREA KHASWARINA
Jurnal Ilmiah Pertanian Vol. 5 No. 2 (2009): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v5i2.1397

Abstract

ABSTRAKPenelitian dilaksanakan di Kelurahan Maharatu Kecamatan Marpoyan Damaikota Pekanbaru. Waktu penelitian 3 bulan (April-Juni 2008). Tujuan penelitianmengetahui strategi pengembangan usahatani sayur-sayuran dengan mengidentifikasipermasalahan dalam pelaksanaan usahatani sayur-sayuran menggunakan analisaSWOT, yaitu membandingkan faktor eksternal (peluang dan ancaman) dengan faktorinternal (kekuatan dan kelemahan). Sampel penelitian adalah petani binaan CECOMdan petani non binaan/swadaya yang membudidayakan sayur bayam, kangkung, sawidan selada dengan metode Proporsional Random Sampling sebesar 30% dari populasi.Dari pembobotan strategi yang dibuat maka strategi pengembangan usahatanisayur-sayuran, yang pertama adalah bimbingan dan bantuan terdistribusi merata danterjaminnya pasar produksi dengan harga yang menguntungkan, kedua adalah peranankelompok tani dan lembaga pemasaran seperti kios-kios, KUD, dan lain-lain harusdioptimalkan, ketiga adalah memilih saluran pemasaran yang efektif dan efisien dankeempat adalah meningkatkan kerja sama dengan semua pihak yang memberikanjaminan pasar bagi produksi petani dengan harga menguntungkan.
ANALISIS RANTAI NILAI AGROINDUSTRI SUSU BUBUK KEDELAI (Studi Kasus Industri Sumber Gizi Nabati dan Melilea di Kota Pekanbaru) Hedron Asfira Monzery; Shorea Khaswarina; Novia Dewi
Jurnal Sagu Vol 13, No 1 (2014)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1271.875 KB) | DOI: 10.31258/sagu.v13i1.2133

Abstract

The objective of study was to analyse value chains and marketing margins from Sumber Gizi Nabati (SGN)and Melilea soybean milk agro-industries. This study was conducted from Februari until Maret 2013. Datacollected were those of primary and secondary data. The methods of study used case studies, while thedetermination of the population is conducted by survey method. The data obtained was analyzed usingdescriptive method, scoring in each indicators, multiple regresi analysis and then analysis of the marketingmargins. Most of respondents drawn from incidental consumersof soybean milk powder with number ofsample from SGN 30 people and Melilea 30 people.The result of this study; the value chain showed thatthere are two activities in a company, the primary activity and the support activity; margin analysis showedthat marketing margin of SGN industry greater than Melilea.Key words : Soybean Milk, Value Chain, Consument
STUDI ASPEK SOSISAL EKONOMI MASYARAKAT SEKITAR KAWASAN INDUSTRI DI KABUPATEN SIAK, RIAU Almasdi Syahza; Shorea Khaswarina
Jurnal Sagu Vol 1, No 01 (2002)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2584.921 KB) | DOI: 10.31258/sagu.v1i01.688

Abstract

Siak Regency is area for development ofmining industries. The objective of this researchis to asses the impact of industrial development on social and economic status of peopleliving around tliis industrial area, namely: population, income distribution, education, socialinstitutions, busines.s opportunities, and the companies attitudes toward people around theindustrial area. Data and information area collected through a survey by purposive sam-pling. The research results show that the development of industrial area in Siak has a sig-nificant impact on social and economic progress in the area, such as business opportunities,employment, and income distribution. The development has also created new centers ofeconomic growth, local markets and local transportation facilities. From observation, it isfound that companies in the area ha\e enough atfcnlion toward local people by providingthem working capital for small business, practical skills, education, clinic and other socialfacilities.
Dampak Penyaluran Kredit Melalui BPR Sari Madu terhadap Distribusi Pendapatan Masyarakat di Kota Bangkinang Kabupaten Kampar Shorea khaswarina
Jurnal Sagu Vol 8, No 01 (2009)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1965.074 KB) | DOI: 10.31258/sagu.v8i01.1117

Abstract

The aim of this research was to identify and analyze income distribution of credit recipients at Bangkinang City before and after receiving credit. This research was conducted at Bangkinang City, Kampar district. Income distribution of credit recipients was analyzed by Gini Ratio. The result showed that the revolving credit of Sari Madu BPR did not significantly change recipient’s income distribution but lower gini ratio indicated that the income distribution tended to distribute more evenly. According to the t-test, utilization of the credit in economic activities had significant effect on recipiuent’s net income, so the credit was valuable to help society starting their own businesses.
Co-Authors ', Rosnita Acriski ' Adi Ruslan Agus Ferianto Manik Agustina, Dwi Alisa Ahmad Rifai Ahmad Rifai Almasdi Syahza Ananda Pratama Andre Julian Pinem Andrina, Hanifaturrahmi Anestika, Saffira Annisa Zada Nugroho Arie Shandy Arif Rahman Zikri Arif Rahman Zikri, Arif Rahman Arif Suganda Arifudin arifudin Aulia Muhaimin Bamba Indalis Bella Fadila Bella Fadila Bobby Irtanto Cepriadi Dasya Fitriana Putri Dayu Ananda Devi Arnela DIAN WULANDARI Didi Muwardi Djaimi Bakce Dwi Alisa Agustina Eliza ' Eliza ' ' Eliza - Eliza Eliza Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Ennie Cahyadi Eri Sayamar Ermi Tety ermi tety Ermi Tety Ermitety Ermitety Ermy Tetty Etik Purnami Etik Purnami Evi Maharani Evi Maharani Evy Maharani Evy Maharani Evy Maharani ' Fajar Restuhadi Fitri Kurniati, Fitri Fujiastari Satriati, Fujiastari Hedron Asfira Monzery Henny Rasmiati Ihsannul hakim Ilham Mudzakir Indo Muharram Afdillah Indriatsari Indriatsari Ira Rukayah, Ira Irwan Irwan Isro Nadiyah Jelianti Lubis Jelianti Lubis Karsih, Okta Rizal Kelari, Nur Islamiyanti Kusnanto ' Lara Trisiana Latipa Hannum, Latipa Leny Surya Hutami Nainggolan M. Rapiqi Masnilam ' Maulia Nur Afifah Maulia Nur Afifah Melysari Nasution Mona Herlita, Mona Mubarak Mubarak Muhamad Iskandar Muhammad Reza Nurhedianto Murniati Murniati Mustaqim Mustaqim, Mustaqim Nasution, Melysari NIRMALA SARI Novi Dwi Ningsih Novi Ulya Sari Novia Dewi Novia Dewi Novia Dewi Nur Meganingsih Pertiwi, Dina Anggun PUTRI WULANDARI Putri Wulandari Refliana ' Rezky Desriani, Rezky Riska Anggrianti Riswan Effendi Rizka Febri Ramadhani Rizvi, Fharisa Putri Ronal Kurniawan Rosnita Rosnita Roza Yulida Sakina Suzianti Sakti Hutabarat SAPUTRA, YOGI SEPTA Saryono Saryono Septya, Fanny Shintya Wulandari Sihombing, Andre Saputra Hasiholan Siti Fatonah Siti Siti Khotijah Sri Catur Setyawatiningsih Sri Indayah Handayani Sri Sulastri Purnamasari Suardi Tarumun Suardi Tarumun Suardi Tarumun Sujarwati Sujarwati Susy Edwina Syafrini Rizki Rahmah Syaiful Hadi TETY, ERMI Umi Salamah Wahyuni ' Washilatul Huda Washilatul Huda Yemima Siregar, Yemima Yeni Kusumawaty Yogi Septa Saputra Yusmini ' Yusmini Yusmini Yusmini, Yusmini Yusriwandi Yusriwandi YUSRIWANDI, YUSRIWANDI Yusrizal Husein Zulhamid Ridho