Article Per Year (5 Year)
p-Index From 2021 - 2026
0.888
P-Index
This Author published in this journals
All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Valid Jurnal Ilmiah Jurnal Kesehatan Kusuma Husada Jurnal Riset Sistem dan Teknologi Informasi
Agus Suryo Murtopo
Universitas Kusuma Husada Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Nursing Public Health Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Valid Jurnal Ilmiah

 1 
Pengaruh Pemasaran Online, Merek, dan Kualitas Produk terhadap Pembelian Masker Pada Pengguna Situs Online Shopee: (Studi pada Mahasiswa FIK Universitas Kusuma Husada Surakarta) Murtopo, Agus Suryo; Kismanto, Joko
Valid: Jurnal Ilmiah Vol. 22 No. 1 (2024): Valid Jurnal Ilmiah - Edisi Juli-Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v22i1.459

Abstract

Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of online marketing, brand, and product quality on purchasing decision made in online purchase in the consumers on the shopee online site in Surakarta. Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that online marketing, brand, and product quality affect the decision of purchasing Mask positively and significantly, either partially or simultaneously.
Co-Authors Ario Tri Wibowo, Kresno Joko Kismanto Muzakki, Muhammad Husin Nur