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All Journal Journal The Winners Binus Business Review
Wendy Endrianto
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

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Journal : Journal The Winners

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Maximizing Strategy with an Effective Balanced Scorecard Wendy Endrianto
The Winners Vol. 17 No. 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1805

Abstract

The research was conducted by studying the literature on the topic discussed. Presented descriptively in a systematic way to address each of the key discussion on this research, then connecting factors correlated with each other were finally seeking a conclusion the most effective method in meeting the company's goals. Then, through this study it can be concluded that in order to synergize between vision, mission and strategy of the company in regard to improving the company's performance is by communicating the balanced scorecard from top management down to the lower level of management so that all elements of the company know their respective roles in order to achieve company’s goal.
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