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All Journal Journal The Winners Binus Business Review JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Danang Prihandoko
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

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Journal : Journal The Winners

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The Influence Of Brand Relationship, Brand Satisfaction, And Perceived Price Towards Brand Loyalty In PT X’S Customer, Indonesia Danang Prihandoko
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1974

Abstract

The goal of this research was to examine the influence of Brand Relationship, Brand Satisfaction, and Perceived Price towards Brand Loyalty by using multiple regression analysis. This research was a combination of qualitative and quantitative studies where the results of the questionnaire would be summarized and described in the form of tables and graphs. The result shows the three hypothesis that Brand Relationship and Brand Satisfaction have a positive influence towards Brand Loyalty meanwhile Perceived Price does not have a positive influence or less effect towards Brand Loyalty to all PT X’s customer.
Co-Authors Adi Teguh Suprapto Mulyono Mulyono