Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
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All Journal Journal The Winners Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Rano Kartono
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Journal The Winners

 1 
The Determinant Factors of KAI Access Awareness in PT Kereta Api Indonesia from Millennial Generation Perspective Rano Kartono; Afif Wildan Tamami
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6781

Abstract

PT Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness. 
Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During COVID-19 Outbreak in Jabodetabek Area Rano Kartono; Jane Kartika Tjahjadi
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6822

Abstract

The research intended to scrutinize aspects affecting intentions to use online food delivery services during COVID-19 outbreak in Jabodetabek area. The research applied Theory of Reasoned Action (TRA) that integrated perceived  trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. Data collection was conducted by quantitative,  non-probability, purposive sampling methods. The research instrument was online questionnaires that were spread out to all people who had experienced using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were 127 valid returned questionnaires used to analyze data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find out that perceived trustworthiness, perceived relative advantage,  and perceived risk positively affect consumers’ attitudes toward using online food delivery service. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services. However, perceived risk negatively affects intention to use online food delivery services during COVID-19 outbreak in Jabodetabek  area. 
Co-Authors Afif Wildan Tamami Hatta Muttaqin Jane Kartika Tjahjadi Muhammad Adi Yulian Rama Deswantiyar Verawati Kanesia Shaupindo