Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal CommIT (Communication & Information Technology) Journal of Information Systems and Informatics
Togar Alam Napitupulu
Bina Nusantara University
Computer Science & IT

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Information Systems and Informatics

 1 
Analysis of Salesperson Behavior on Using Retailer App (Case Study: Indosat Ooredoo Hutchison) Robby Al Aziz; Togar Alam Napitupulu
Journal of Information System and Informatics Vol 4 No 2 (2022): Journal of Information Systems and Informatics
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v4i2.265

Abstract

The evolution of information technology affects many organizations in Indonesia, especially telco companies. Indosat Ooredoo Hutchison or more commonly known as PT Indosat, Tbk. or Indosat, a telco company in Indonesia has implemented a mobile application called Simpel for use by the salespeople to sell products. Currently, the app has been used by 60% of the users for less than 10 transactions in a month which resulted in only 9% of total revenue generated by the retailer app. This occurrence gave a challenge for Indosat to manage and increase the transaction count in the aforesaid app. This study aimed to analyze the factors influencing a salesperson’s decision to more frequently use Simpel to sell products. Every telco company can learn from this research to enhance app features better. The analysis is based on human behavior in information systems environment. The combination of UTAUT and other variables was used in this study. The total sample was obtained from 467 respondents who registered and used the app. Analysis were conducted using the structural equation models to learn the impact that performance expectancies, effort expectancies, social influence, facilitation conditions, and quality of sales applications have towards behavioral intention to use mobile app; and to learn the impact of behavioral intention, social influence, and facilitating conditions towards improving the sales app usage behavior.
Analysis of Factors That Influence the Use of Social Media Analytic Debi Using UTAUT Model Muhammad Hadi Edrus Alaydrus; Togar Alam Napitupulu
Journal of Information System and Informatics Vol 4 No 3 (2022): Journal of Information Systems and Informatics
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v4i3.285

Abstract

Social media has provided consumers with new opportunities to engage in social interactions on the internet. The very high increase in the number of social media users has provided a new market for companies that can be seen as new business opportunities. Digital Brand Index or also called DEBI is a social media Analytic developed by limadigit agency in 2014 which aims to be a unique selling point for the agency. This study aims to determine what factors influence the behavior of using social media Analytic DEBI using the Unified Theory of Acceptance and Use of Technology method (UTAUT). The Conclusion of this study is behavioral intention has a significant effect on use behavior, performance expectancy doesn’t has a significant effect on behavioral intention, effort expectancy doesn’t has a significant effect on behavioral intention, facilitating condition has a significant effect on behavioral intention, information quality doesn’t has a significant effect on behavioral intention, existing features has a significant effect on behavioral intention, based on the conclusion, the factors that influence the use behavior of DEBI are behavioral intention, facilitating condition and existing features.
Co-Authors Aulia Azhar Abdurachman Edi Abdurahman Muhammad Fahmi Arsyad Muhammad Hadi Edrus Alaydrus Nilo Legowo Robby Al Aziz