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All Journal Annual Research Seminar Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Kadarsih Kadarsih
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Journal : Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat

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Pelatihan Menghasilkan Uang Secara Online dengan Bisnis Afiliasi untuk Siswa Magang SMK di Kampus Universitas Mahakarya Asia Kadarsih Kadarsih; Defi Pujianto; Safaruddin Safaruddin
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.774

Abstract

This digital era, the internet has opened up new opportunities in the business world, especially through online business models such as affiliate businesses. These businesses allow individuals to promote other people's products or services and earn commissions from any transactions generated through affiliate links. Affiliate businesses offer potential solutions, but not all internship participants have the understanding and/or skills to take advantage of these opportunities. For this reason, Mahakarya Asia University provides practical training on affiliation. This approach combines theoretical understanding and practical experience, ensuring students increase their knowledge and practical skills.The method of implementing this service involves pre-implementation, implementation and evaluation stages. Identification of problems, interviews with internship supervisors, and socialization of material are carried out at the pre-implementation stage. The training was carried out face-to-face involving 25 vocational school students in the Mahakarya Asia University computer laboratory on September 9 2023. Evaluation is carried out to measure students' success in applying the knowledge and skills acquired during training.The training results show that students are able to register and create a Shopee affiliate account, create affiliate video content, and disseminate affiliate links via social media. Evaluation of participants' understanding showed that most students understood the material and were successful in the practicum. Overall, this affiliate business training is expected to provide additional competency and opportunities to earn income online.
Pelatihan Digital Marketing Sebagai Upaya Peningkatan Pengetahuan Dan Keterampilan Guru Di SMP PGRI 3 Baturaja Suryanto Suryanto; Haris Saputro; Defi Pujianto; Kadarsih Kadarsih; Didik Arifin; Rusidi Rusidi; Ari Sulfani
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.981

Abstract

In the current era of digitalisation, digital marketing skills are crucial across various fields, especially in education. Teachers need to have knowledge and skills in digital marketing to support the promotion and branding of schools. SMP PGRI 3 Baturaja, a private school, faces competition in attracting new students by leveraging digital technology to showcase the school's activities and achievements. The purpose of this training is to enhance the knowledge of SMP PGRI 3 Baturaja teachers about the concepts and strategies of digital marketing and to develop practical skills in using various digital marketing tools and platforms. With this knowledge, it is expected that teachers can effectively improve the promotion and reputation of the school. The training is conducted through interactive and practical workshop sessions, including theoretical presentations, discussions, and hands-on practice. Participants will be provided with material on the basics of digital marketing, content strategies, and the use of social media. Additionally, there will be mentoring sessions for hands-on practice. After attending this training, based on the results of the questionnaires distributed to the participants, 86.7% of participants gained new knowledge about digital marketing, 85.7% acquired skills in copywriting with AI, and 80% gained skills in creating digital marketing content. The training participants were able to implement activities during digital marketing practice. SMP PGRI 3 Baturaja teachers are now more skilled in using various digital platforms to promote school activities and promotions on social media after the training.
Co-Authors Ari Sulfani Defi Pujianto Didik Arifin Haris Saputro M.Romzi Naproni Naproni Pujianto RR. Ella Evrita Hestiandari Rusidi Rusidi Suryanto Suryanto