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Journal : JPM PAMBUDI

PEMBERDAYAAN BUDIKUNGDAMPER SEBAGAI BENTUK STRATEGI KETAHANAN PANGAN DAN EKONOMI DALAM MASA PANDEMI DI DESA ARYOJEDING TULUNGAGUNG Nailariza Umami; Novita Eka Muliawati
JPM PAMBUDI Vol 4 No 2 (2020): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v4i2.1181

Abstract

During the Covid-19 pandemic, which has been running for almost 1 year, of course it has had a profound impact on all aspects of community life, especially the economy, which automatically creates another problem, namely the ability to provide family food. In terms of food security, people still lack knowledge and information. This also affects the level of creativity in the face of the Covid-19 pandemic to innovate in an effort to stabilize economic activity, especially in terms of food security. The aim of this service is to increase food security during the Covid-19 pandemic through Budikungdamper (Cultivating Fish and Water Spinach in Buckets). The methods used in this community service activity are lectures, discussions, demonstrations and hands-on practice. The work plan is programmed within 1 month.
OPTIMALISASI NILAI TAMBAH DAN DIGITAL MARKETING PADA PRODUK OLAHAN BLIMBING DI DESA KALANGAN NGUNUT Nailariza Umami; Maria Aghata Sri W.H.; Novita Eka Muliawati
JPM PAMBUDI Vol 5 No 02 (2021): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v5i02.1604

Abstract

The purpose of this social service was to optimize the potential development of fresh star fruits by increasing added value to increase innovation of star fruit processed products, brand and marketing strategies trhough digital marketing in Kalangan Village, Ngunut District. The methods used in this community service activity were lectures, discussions, demonstrations and direct practice. The work plan was programmed within 1 month. The results of this service activity are the increasing knowledge of community groups in Kalangan Ngunut Village in terms of digital marketing and innovation of starfruit processed products. Besides, people in Kalangan Ngunut village can directly practice digital marketing to promote starfruit products. In addition, they also can apply innovations to process fresh starfruit into processed products in the form of starfruit dates as well as package and label the product into more interesting way. In addition, the activities also increase public awareness to always improve innovation and strategies in building entrepreneurship in order to help their businesses to survive during the COVID-19 pandemic.