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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Ekonomi Syariah Teori dan Terapan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Hikamatzu Journal of Multidisciplinary Research Journal of Ekonomics, Finance, and Management Studies
Miftakhus Surur
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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Journal : Jurnal Ekonomi Syariah Teori dan Terapan

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Drivers of Product Boycott Among Muslim Consumers: Evidence from Indonesia Nana, Kamsinah; Miftakhus Surur
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 11 No. 2 (2024): Mei-2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol11iss20242pp231-243

Abstract

This research aims to determine the magnitude of the influence of religious values, social media, and product knowledge on the decision to boycott Unilever products among Indonesian Muslims. The research method used is quantitative with data analysis using Structural Equation Modeling-Partial Least Squares 3 (SEM-PLS). The population studied was Muslim consumers in Indonesia, and the sample was selected using a purposive sampling technique with a total of 603 respondents. The research instrument used is a questionnaire that has passed validity and reliability tests. Research findings show that religiosity, social media, and product knowledge have a significant influence on boycott decisions. For future research, it is recommended to expand the scope of variables studied by considering additional factors such as attitudes towards social issues or human value variables.  
Co-Authors Figo Alimbel Helma Zuen Anggryani Mughnii Kahila Shanty Murniati Murniati Nana, Kamsinah Sri Yoseva Suci Yulia Amanda