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All Journal Jurnal Riset Akuntansi Terpadu Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Marketing Management Studies Journal of Applied Business, Taxation and Economics Reseach Jurnal Literasi Akuntansi Review of Accounting and Taxation
Mulyanah Mulyanah
Fakultas Ekonomi Dan Bisnis, Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Marketing Management Studies

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The influence of tourism product on tourist decision to visit Anyer Ika Utami Widyaningsih; Mulyanah Mulyanah
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.329

Abstract

Anyer is the one of the famous beach tourism destinations on the western of Java Island. This research aims to obtain the empirical evidence about the influence of tourism product to decision to visit on Novus Jiva Anyer. This study used quantitative research that distributed data by questionnaires. Sample in this research were the tourist of Novus Jiva Anyer, and the sampling technique used is simple random sampling with a total sample of 173 respondens. Empirical evidence show that the visitors are mostly from outside Banten province. Where they get an information about tourism product from social media such as websites, instagram, whatsapp, and tourist booking application (traveloka, booking.com, etc). The results prove that trourism products have a positive and significant affect to tourist visiting decisions. From the result, this research can be useful as knowledge and consideration for tourist attractions manager in improving quality to attract tourist visitors.
Co-Authors Alifya Alegra Ayu Purnomo Aqshal Pratama Yuli Arsya Asih Machfuzhoh Bustanul Arifin Farah Juliani Febiola Martina Fitriyani, Fara Ika Utami Widyaningsih Intan Puspanita Refi Pratiwi