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All Journal Journal of Visual Art and Design
Siti Shukhaila Shaharuddin
University Malaysia Sarawak
Arts Humanities

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Journal : Journal of Visual Art and Design

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Fashion Designer Behavior Toward Eco-Fashion Design Marzie Hatef Jalil; Siti Shukhaila Shaharuddin
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.1.1

Abstract

An important aspect of the future of fashion design is eco-fashion. The first aim of this study was to understand how personal attitude affects fashion designers in pursuing eco-fashion design in their work. Secondly, the designer's behavior toward eco-fashion design was investigated. This study applied the theory of reasoned action (TRA) as the foundation for understanding the designers' behavior. A mixed-method two-stage solution was used. Data were collected through qualitative open-ended questions distributed among eight sustainable fashion designers and 98 fashion designers who were selected as the research subjects for a survey. Direct logistic regression and MANOVA were applied for statistical analysis. The model was tested via structural equation modeling (PLS-SEM). The most important findings of the research were that a positive attitude toward eco-fashion design could predict the designer's intention toward sustainability better than social norms. Further, the participants confirmed that environmental knowledge, perceived quality and price, perceived functional and aesthetic values, and the perceived usefulness of technology in the application of eco-fashion materials affected their attitude towards eco-fashion design. Furthermore, corresponding policies are proposed to facilitate clothing waste minimization in design through the use of eco-fashion materials, which could gain widespread attention and become a new trend in fashion.
Multifunctional Children Clothing Design Process Based on the Eco-Fashion Design Model Siti Shukhaila Shaharuddin; Marzie Hatef Jalil
Journal of Visual Art and Design Vol. 13 No. 1 (2021): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2021.13.1.3

Abstract

The purpose of this study was to develop the design of multifunctional children’s clothing that supports sustainability goals. This paper proposes multifunctional clothing that can be recycled and decomposed at the end of the clothing’s lifespan. In particular, the Eco-fashion design model was adopted in this project. After analyzing fashion consumption and problems in children’s product design, four items of multifunctional children’s clothing were developed. Multifunctional children’s clothing design focuses on material selection, zero-waste techniques, design for disassembly and children’s health. Thus, the minimization of material diversity as well as the application of zero-waste design techniques and multifunctional design guidelines for children’s clothing design can be implemented towards sustainability in order to preserve the environment by selecting recyclable materials, promoting profit and human health concerning multifunctional purposes and international standards for children’s clothing design. The findings can be used in various apparel products to help mitigate problems related to environmental pollution and resource depletion in the apparel industry.
Co-Authors Marzie Hatef Jalil