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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mimbar Kampus
Ami Radianti
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Mimbar Kampus

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Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Memilih Produk Asuransi Syariah Ami Radianti; Nuri Aslami
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 21 No 2 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.108 KB) | DOI: 10.47467/mk.v21i2.885

Abstract

This study focuses on consumer behavior, sharia insurance, and the factors that influence consumer behavior in sharia insurance. The research objectives are (1) to determine consumer behavior, (2) to determine what factors influence consumer behavior factors, (3) to determine sharia insurance. The method used in this research is the literature study method, which is a method that uses a series of research activities by collecting library data, reading and recording important things, such as we can take this research material through journals, articles, trusted websites, and books that we got. The results obtained are to understand what Islamic insurance is, understand consumer behavior, consumer behavior models, and find out what factors influence consumer behavior in Islamic insurance. Keywords: Factors, Influence, Consumer Behavior, Sharia Insurance
Co-Authors Nuri Aslami Tri Inda Fadhila Rahma