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All Journal Sosio e-kons VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal USAHA Darma Cendekia

Endah Widati

Unknown Affiliation

Author-ID : 3316982

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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MANAJEMEN EKONOMI SEBAGAI SOLUSI PENATAAN KEHIDUPAN KELUARGA YANG LEBIH BAIK Endah Widati; Zeinora Zeinora; Arief Sasmoko
Sosio e-Kons Vol 8, No 3 (2016): sosio e-kons
Publisher : Universitas Indraprasta PGRI

Established and fulfilled life is the desire of almost everyone. However, due to a variety of things, this desire can not be achieved. Big spending and uncontrolled and unbalanced by income makes a family experiencing economic difficulties, especially for people who have low and uncertain incomes. One solution to manage income and expenditure is to apply economic management family. Therefore, this study aims at determining how economic management family implementations can be a solution for a better life. The research uses qualitative descriptive method. The results showed that by applying economic management family, a family could plan carefully their wants and needsKeyword: Economic management family, Happy family

KECOCOKAN CELEBRITY ENDORSER DENGAN CITRA MEREK Endah Widati
Sosio e-Kons Vol 8, No 1 (2016): sosio e-kons
Publisher : Universitas Indraprasta PGRI

Advertising is one of promotion mix which usually used by the companies to inform and persuasive the companies’ product. To make an interesting advertising and able to make the audiences aware of the product, many factors have to be considered. One factor is source message. Generally, companies use famous person such as artist, celebrity, athletes, etc., as message resources because it will catch the audience’s attention and increase the companies’ sales revenues. But have to be realized that using celebrity as an endorser will give both positive and negative impact. This study is a conceptual paper, aims to find how the fittest of celebrity endorser and its effect towards brand image of the product. This study finds that the fittest of celebrity endorser will give many positives result if the companies have clear brand image and choose appropriate celebrity. Keyword: celebrity endorser, brand image, endorsement, brand ambassador

Co-Authors Arief Sasmoko Askardiya Mirza Gayatri harry ramadhan Muhammad Iqbal Qeis Novi Dianti Zeinora Zeinora Zidni Nurrahma Dianto

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