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All Journal Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Emaya Kurniawati
Fakultas Ekonomi, Universitas Semarang
Agriculture, Biological Sciences & Forestry

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PENYULUHAN PEMBUKUAN KEUANGAN DALAM MENUNJANG KESUKSESAN USAHA UKM Aprih Santoso; Sri Yuni Widowati; Emaya Kurniawati
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 3 No 2 (2019)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.676 KB) | DOI: 10.25077/logista.3.2.125-129.2019

Abstract

Tujuan dari kegiatan PKM ini untuk memberikan pengetahuan, pemahaman dan ketrampilan kepada pelaku UKM di Kelurahan Panggung Lor dalam mengelola keuangan usaha dengan membuat pembukuan (laporan kas dan laporan ekuitas) sehingga kondisi keuangan usaha pelaku UKM dapat terkontrol dengan baik. Kegiatan ini dilaksanakan dalam bentuk penyuluhan dan pendampingan. Dari hasil PKM yang telah dilakukan ternyata pelaku UKM sudah mampu meningkatan pengetahuan, pemahaman dan ketrampilan dalam menyusun pembukuan usaha yaitu berupa laporan kas, dan laporan perubahan ekuitas. Kata kunci: Kas, Ekuitas, Usaha ABSTRACT The purpose of this PKM activity is to provide knowledge, understanding and skills to SMEs in the Village of Panggung Lor in managing business finances by making books (cash reports and equity reports) so that the financial condition of SMEs business practitioners can be controlled properly. This activity is carried out in the form of counseling and assistance. From the results of PKM that have been carried out it turns out that SMEs have been able to increase their knowledge, understanding and skills in compiling business books in the form of cash reports, and statements of changes in equity. Keywords: Cash, Equity, Business
SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s) Ades Rajayana; Sri Yuni Widowati; Emaya Kurniawati; Aprih Santoso
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 3 No 1 (2019)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.768 KB) | DOI: 10.25077/logista.3.1.31-36.2019

Abstract

ABSTRAK UMK di Kecamatan Cepiring Kabupaten Kendal memiliki usaha dalam rangka peningkatan pendapatan keluarga salah satu usahanya adalah membuat atau memproduksi makanan ringan dan minuman kesehatan yang selama ini pemasarannya masih dilingkup kerabat dekat atau keluarga. Permasalahn yang dihadapi oleh pelaku usaha khususnya UMK di Kecamatan Cepiring Kabupaten Kendal adalah belum memiliki merk atau nama bagi hasil produknya dikarenekan terbatasnya pengetahuan tentang merk dan belum mengetahui bagaiman caranya untuk mendapatkan merk dagang bagi produknya. Pelaksanaan sosialisasi merk dan manajemen usaha akan menghasilkan informasi tentang pentingnya merk dan cara untuk mendaftarkan merk dagang bagi produk yang dihasilkan oleh UMK sehingga bermanfaat untuk pendukung kinerja UMK di Kecamatan Cepiring Kabupaten Kendal. Kata kunci: Merk, Manajemen, Pemasaran ABSTRACT MSE’s in Cepiring District Kendal Regency have a business in order to increase family income. One of the efforts is to make or produce snacks and health drinks, which have so far been covered by close relatives or families. The problem faced by businesses, especially MSE’s in Cepiring District, Kendal Regency, is that they do not have a brand or product name due to the limited knowledge of the brand and do not know how to get a trademark for their products. The problem faced by businesses, especially MSE’s in Cepiring District, Kendal Regency, is that they do not have a brand or product name due to the limited knowledge of the brand and do not know how to get a trademark for their products. The implementation of brand socialization and business management will produce information about the importance of brands and ways to register trademarks for products produced by MSEs so that it is useful for supporting MSE performance in Cepiring District, Kendal Regency. Keywords: Brand, Management, Marketing
Co-Authors Ades Rajayana Aprih Santoso Sri Yuni Widowati