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All Journal JBIMA (Jurnal Bisnis dan Manajemen)
Tri Esti Masita
Mahasiswa Program Studi Doktor Ilmu Manajemen, Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JBIMA (Jurnal Bisnis dan Manajemen)

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Internal Marketing: Membangun Merek Perusahaan dengan Employee Branding Bukan Employer Branding Tri Esti Masita
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 2 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This article is a literature review that discusses the importance of building brand for the survival of company through internal marketing. Internal marketing is a method of building the image of company through employee branding that encourages employees identifies himself with brand, or a psychological connection between employees and the company's brand where employees internalize the desired brand image and motivated to project the image to the customer and constituent organizations.
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