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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Firmansyah Sulaeman
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK Firmansyah Sulaeman; Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 3 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i3.476

Abstract

To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.
Co-Authors Devi Krisnawati