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Journal : Journal Competency of Business

FAKTOR-FAKTOR PRODUK SIAP SAJI MEMPENGARUHI PERILAKU KEPUTUSAN KONSUMEN (Study Kasus Di Kota Yogyakarta) Wendri Rusli; Retno Kurnianingsih; Ahmad Saefudin
Journal Competency of Business Vol 1 No 1 (2017): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.526 KB) | DOI: 10.47200/jcob.v1i1.641

Abstract

This research intent to measure factor’s success product that did by entrepreneur fast food at Yogyakarta passes trough spontaneous zoom yardstick buy. Factor success measurement product on obsevational in utiliizes analysis qualitative that gets bearing with price factor, availability of fast food, hygiene and taste to buyer decision. Utilizing bifilar Linear Regresion at deep obsevational it points out assess Constanta negative, meanwhile price, and availability of product, taste and constant hygiene. This observational result points out that after firm does assessment to perceive and hygiene as thing dominant.
PENGARUH INOVASI PRODUK KREATIF KASONGAN YOGYAKARTA MENEMBUS PASAR INTERNASIONAL Wendri Rusli; Citra Ayudiati; Gita Apriliana
Journal Competency of Business Vol 1 No 2 (2017): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.947 KB) | DOI: 10.47200/jcob.v1i2.652

Abstract

This paper tries to investigate the role of art the creative process in the creative industry entrepreneurs using a qulitative approach. The sample were 34 entrepreneurs from taracotta industries. The investigation reveald that art were very helpful for the creative industry entrepreneurs to creation of new ideas. The skill in the art also has many advantages. The creative process consist of many stages and the role of enretion is very significant and sensitivity can be trained by education. The reference seeking important to sensitivity and internet is very important source in the process.