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Journal : Applied Accounting and Management Review

FORMULATION OF BUSINESS STRATEGY USING SWOT METHOD AND QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM): (CASE STUDY SURYA BOUTIQUE HOTEL SEMARANG) Risma Nor Safitri; Siti Arbainah; Tutik Dwi Karyanti
Applied Accounting and Management Review (AAMAR) Vol 2, No 1 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.252 KB) | DOI: 10.32497/aamar.v2i1.4414

Abstract

This research is a qualitative descriptive study that aims to formulate a business strategy at Surya Boutique Hotel Semarang by collecting data through observation, interviews, and questionnaires. Data analysis was carried out using IFE, EFE, CPM, SWOT, and QSPM which showed the results of an IFE weighted score is 2,644, an EFE weighted score is 3,258, and a CPM score is 3,023 which means the company is in a strong enough position in controlling the strengths and weaknesses to face opportunities and threats. Based on the SWOT analysis, integration, intensive, and diversification strategies were developed into 8 alternative strategies for the company. The most suitable strategy based on QSPM is to rearrange the number of room availability based on customer interest with a TAS value of 6,968. This strategy is in line with the current condition of the hotel, which is experiencing a limited number of rooms in the type that consumers are most interested in.
The Effect of Taxpayer Awareness, Service Quality, Tax Sanctions, Tax Knowledge, and Tax Socialization on Taxpayer Compliance in Paying Motor Vehicle Taxes (Case Study on SAMSAT Pati Regency) Wijiyanti Wijiyanti; Tutik Dwi Karyanti; Marliyati Marliyati
Applied Accounting and Management Review (AAMAR) Vol 1, No 1 (2022): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.258 KB) | DOI: 10.32497/aamar.v1i1.3898

Abstract

Study this aim to get empirical proof about the influence of Awareness Required Tax, Quality Service, Penalty Taxation, Knowledge Tax, And Socialization Taxation To Obedience Required Tax In Pay Tax Vehicle Motorized. This type of study uses a quantitative approach. Sample in study this as much 100 respondents with Random Sampling technique. Test Validity and Test Reliability used for test instrument study. On testing normality data use Test Normality, Test Multicollinearity and Test Heteroscedasticity. On testing hypothesis use Test Analysis Regression linear multiple in the form of Test Coefficient Determination , Test Partial and Test Simultaneous. Results from study this show that by Partial awareness Required tax, quality service, penalty taxation, knowledge tax, and socialization taxation take effect to obedience Required tax in pay tax vehicle motorized. Whereas by simultaneous show that awareness Required tax, quality service, penalty taxation, knowledge tax, and socialization taxation by together take effect to obedience Required tax in pay tax vehicle motorized.