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yuyun yulianti
Sekolah Tinggi Ilmu Ekonomi (Stie) Bima
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Ilmu Manajemen Profitability

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THE EFFECT OF RETAILING MIX ON CONSUMER DECISIONS TO SHOPPING AT MAIMART SHOP, BIMA CITY yuyun yulianti; Herry Nurdin
Jurnal Ilmu Manajemen Profitability Vol 6, No 1 (2022): FEBRUARI 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i1.6950

Abstract

This study aims to determine the effect of the Retailing Mix on consumer decisions to shop at the convenience store of Maimart Kota Bima. The variables in this study include  location, product, price, promotion, service, and consumer decisions. The population in this study are all consumers who shop at the convenience store of Maimart Kota Bima whose number is not known with certainty. Sampling technique using  accidental sampling method, namely the determination of the sample based on need, that is, anyone who happens to meet the researcher can be used as s sample. Then obtained a total sample of 50 respondents. Data collection method with questionnaires, dat analysis using multiple linear regression analysis. The results of the study using factor analysis show that there are 25 indilators that form 6 factors, namely location, product, price, promotion, service and consumer decisions factors, the results of multiple linear regression show the factors of location, product, price, promotion, service and consumer decisions together-ama has a significant effect on consumer decisions.
Co-Authors Herry Nurdin