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All Journal ProBank: Jurnal Ekonomi dan Perbankan EKSPANSI International Journal of Applied Business Research Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Difusi Indonesian Journal of Economics and Management Industrial Research Workshop and National Seminar Journal of Applied Islamic Economics and Finance Jurnal Maps (Manajemen Perbankan Syariah)
Radia Purbayati
Assistant Professor, Department Of Accounting, Politeknik Negeri Bandung, Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : International Journal of Applied Business Research

 1 
Corporate Social Responsibility, Customer Loyalty, and Financial Performance: Empirical Findings from the Islamic Bank Muhammad Muflih; Radia Purbayati; Hasbi Assidiki Mauluddi
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.284

Abstract

Great attention to financial performance is the key to building solid competitiveness in the Islamic banking industry. By exploring the role of Islamic banks in social programs, this study estimated the relationship between CSR (corporate social responsibility) and financial performance, either directly or through the mediating role of loyalty. These paths trace the ability of CSR to create customer support for Islamic banks which then gives birth to positive financial performance. This study surveyed 505 Islamic bank customers. To test the direct and indirect relationships between CSR and the financial performance of Islamic banks, this study employed the PLS (partial least square) method. Empirical estimation results showed that CSR convincingly affects financial performance directly and positively. Meanwhile, indirectly, it can connect positively with financial performance through the mediating role of customer loyalty. This study contributes to the development of stakeholder theory. For the industry, this study contributes to determining the direction of CSR development, which has implications for increasing the organization's public support and financial performance.
Co-Authors Abdul Azid Andi Farhan Antis I’niswatin Barnas, Benny Dadang Hermawan Dadang Hermawan Darya Setia Nugraha Destian Arshad Destian Arshad Destri Alpiani Dhiwi Rasa Wulan Pamungkas Diharpi Herli Setyowati Dimas Sumitra Danisworo Dita Puspita Djoni Djatnika Endang Hatma Juniwati Ermi Nilam Sari Evi Fujilestari Febrin Ayu Salsabila Fitri Diani Ghina Fauziyyah Umami Hadiani, Fatmi Hasbi Assidiki Hasbi Assidiki Hasbi Assidiki Mauluddi Intan Nurrachmi Iwan Setiawan Kinanti Nur' Anisa Leni Nur Pratiwi Leni Nur Pratiwi Marsya Salsabila Gartiwa Mochamad Umar Mai Muhammad Muflih Nadhifah Salsabila Firdaus Nesya Bilqish Firmansyah Nisa Aulia Asriyana Pakpahan, Rosma R. Sapto Hendri Boedi Soesatyo Rachmi Amelia Raihani Fauziah Rasyid Hardayansyah Ratih Sulistia Rekha Dwi Anggraeni Resti Fadhilah Nurrohmah Rezky Apriyanthi Rr Dwi Waskita Ningsih Ruhadi Ruhadi Sabila Nur Al-fadzar Salma Cantya Paramastri Setiawan Setiawan Siti Aisah Sulthan Naufal Zaidane Syania Nur Azizah Syarief, Mochamad Edman Tjetjep Djuwarsa Tjetjep Djuwarsa Tripuspitorini, Fifi Afiyanti