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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS IJoASER (International Journal on Advanced Science, Education, and Religion) Jurnal Al-Qiyam Jurnal Tana Mana Al-Iqtishad : Jurnal Ekonomi
zulkifli zulkifli
Institut Agama Islam Negeri Bone
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Al-Qiyam

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Effect of Price Discounts on Consumer Purchase Satisfaction (Study at Indomaret Majene Branch) Zulkifli Zulkifli
International Journal on Advanced Science, Education, and Religion Vol 5 No 4 (2022): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v5i4.265

Abstract

The purpose of this study is to determine the effect of discounted prices on Customer Purchase Satisfaction at Indomaret Majene Branch.This research was conducted at Indomaret Majene branch, Majene Regency, namely the researcher wanted to know howabout influencediscounted prices for Customer Purchase Satisfaction Indomaret Majene BranchThe data analysis technique used is a simple linear regression test. The results showed that the price discount variable had a positive and significant effect on the consumer purchase satisfaction variable at the Majene branch of Indomaret.
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