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All Journal Jurnal Manajemen Pemasaran Journal of Entrepreneurship & Business
Freddy Mutiara
Universitas Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Entrepreneurship

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Analysis of Sustainability Business Media from Hyperlocal and Entrepreneurial Journalism Perspectives: a Case Study of DI's Way Daily Freddy Mutiara; Ambang Priyonggo
Journal of Entrepreneurship and Business Vol. 1 No. 2 (2020): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.929 KB) | DOI: 10.24123/jeb.v1i2.2967

Abstract

In general, it is concurred that the print media industry is an industry category that is currently sunset with its product life cycle is decreasing. Moreover, the Covid-19 pandemic condition since March 2020 in Indonesia has forced media businesses to suffer even more. However, on Saturday, July 4, 2020, Surabaya city has a new daily media published, namely “DI's Way Daily”. The figure behind it is Dahlan Iskan, a media figure known as the pioneer of Jawa Pos Daily. DI's Way brings several differentiating attributes to its product. With a simple case study method, this paper aims to examine the resilience of this daily from the perspective of hyperlocal content production strategy (hyperlocality) and entrepreneurial journalism. A local content strategy is insufficient to make the media business sustainable as it needs to be accompanied by entrepreneurial journalism.
Co-Authors Ambang Priyonggo