Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bakti Masyarakat Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Missy Salim
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Perceived Quality, Customer Satisfaction, Corporate Image, Customer Experience on Customer Loyalty Missy Salim; Rodhiah Rodhiah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3844

Abstract

The purpose of this study was to examine the effect of perceived quality, customer satisfaction, corporate image and customer experience on customer loyalty. The population of this study are users of the LINE Webtoon application in Jakarta. This study uses a sample with a non-probability method. The sample selection technique is purposive sampling. The number of samples is 100 respondents who use the LINE Webtoon application. The data collection technique used a questionnaire distributed online via google form. The analysis technique uses SEM which is then processed with smartPLS. The results of this study indicate that perceived quality and customer experience have a positive and significant effect on customer loyalty. However, customer satisfaction and company image have no significant effect on customer loyalty.
Co-Authors Clarita Tanzaretha Ekadjaja, Margarita Rodhiah Rodhiah Rodhiah Rodhiah