Hasnun Jauhari Ritonga
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Teacher Communication Strategy in the Practice of Moral Values at SMK Telkom Medan Riduan Riduan; Candra Wijaya; Hasnun Jauhari Ritonga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4399

Abstract

This study aims to analyze the teacher's communication strategy in the practice of moral values at SMK Telkom Medan and to analyze the supporting and inhibiting factors of the teacher's communication strategy as well as the stages of implementation in the practice of morals at SMK Telkom Medan. The methodology used in this research are; a qualitative approach of the type of field research (field research) which is descriptive. With primary and secondary data sources. As well as data collection techniques through interviews (interviews) with informants 10 teachers and several students, observation and documentation. The collected data is then analyzed by means of reduction, presentation and verification of data so that a conclusion can be drawn. The results showed that the communication strategies used by the teachers at SMK Telkom Medan were; by using interpersonal communication strategies in both verbal and nonverbal forms, strategies to identify communication targets, compiling messages, method determination strategies by means of Repitition/redundancy, Informative, Persuasive, educative, Caursive, selection of communication media used.
The Effectiveness of Organizational Communication of Islamic Bank of North Sumatra in Increasing Public Interest in Savings in Binjai City Melati Muslim; Mailin Mailin; Hasnun Jauhari Ritonga
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4731

Abstract

This study aims to explain the effectiveness of the organizational communication of the Islamic Bank of North Sumatra in increasing public interest in saving in Binjai City, including explaining the obstacles and explaining the results of the effectiveness of the organizational communication of the Islamic Bank of North Sumatra in increasing public interest in saving, especially at the North Sumatran Syariah Bank of Binjai City. Individual Difference Theory, Social Relationship Theory, and Interpersonal Theory are some of the theoretical foundations in this research which uses a descriptive qualitative research approach through data collection techniques such as interviews and observations. Constraints faced by the organization of the Islamic Bank of North Sumatra in communicating the products of the Bank of North Sumatra are the lack of complete information about the products of the Islamic Bank of North Sumatra and there are no funds for saving. The results of the research on the effectiveness of the organizational communication of Bank Sumut Syariah in increasing public interest in saving in Binjai City, namely, showing that in carrying out the process of increasing public interest in saving in Binjai City, the organization of Bank Sumut Syariah or marketing of Bank Sumut Syariah uses structured sales steps to attract interest people save, the face-to-face method or going directly to their customers shows high results in communicating, because one hundred percent of the customers encountered by marketing use this method.