Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Linda Kusuma
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of Service Quality and Store Attempt on Repurchase Decisions on Indomaret Salatiga Minimarket Consumers with Sales Promotions as Mediation Variables (Study on The Millenial Generation) Pingky Dayu Veronica; Linda Kusuma
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5138

Abstract

The growth of the business sector is currently very fast, both in the small, medium and large business sectors which indicate progress. The number of new businesses, the more competition, so companies must have good services in order to create perceptions of consumer behavior and the attractiveness of repurchase decisions. This research uses quantitative methods that can be used to examine the population or certain samples. Based on the results of hypothesis testing, it can be concluded that service quality has a significant effect on consumers repurchase decisions at the Indomaret Salatiga minimarket. The results are the same for the store atmosphere variable which has a significant effect on the consumer repurchase decision of the millennial generation at the Indomaret Salatiga minimarket.
The Effect of CSR and Advertising on Purchase Decisions with Brand Awareness as a Mediation Variable on Consumers of AQUA Packaged Drinking Water Products (AMDK) in Salatiga City Chandra Finata; Linda Kusuma
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5422

Abstract

Every company has a goal to create big profits for the survival of the company by increasing sales. Some of the ways that companies usually do to influence consumer purchasing decisions include Corporate Social Responsibility (CSR) and advertisements about their products. In addition, the company's products are in great demand by consumers to create brand awareness of these products. This study uses quantitative methods that can be used to examine a particular population or sample. Based on the results of hypothesis testing, it can be concluded that Corporate Social Responsibility (CSR) and advertising have a positive effect on purchasing decisions. While brand awareness as a mediating variable can mediate advertising on purchasing decisions.
Co-Authors Chandra Finata Pingky Dayu Veronica