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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Zsazsa Gianti Suci
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Language Style of Beauty Product Advertising Slogan: Sociolinguistics Study Zsazsa Gianti Suci; Susiyanti Rusyan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5252

Abstract

The purposes of this research are to find out the types of language style and to identify the meaning of language style in the slogan of beauty product commercial advertising. The method used in this research is descriptive analyzes. The data is taken from the slogan. The results of this research found 4 types of language style namely formal style, informal style, and slang style. Based on data analysis, the types of advertising slogans found as many as 16 data for beauty brand names and their slogans. In detail the data in the advertisement. there are 5 data in the advertisement. The most dominant use of language style in the data is slang and informal style along with the meaning of the advertising slogan. The fourth concept of stylistic theory from sociolinguistic studies is interrelated because the four types greatly help the creator in explaining the meaning of the beauty brand advertising slogan, and make it easier to promote the advertisement.
Co-Authors Susiyanti Rusyan