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All Journal Jurnal Kewirausahaan dan Bisnis VCD (Journal of Visual Communication Design)
Heddy Heryadi
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Arts Social Sciences

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PELATIHAN PEMBUATAN KEMASAN SABUN BUNGA MATAHARI DI DESA BOJONGHALEUANG SEBAGAI PROGRAM COMMUNITY EMPOWERMENT Dewi Isma Aryani; Nina Nurviana; Heddy Heryadi
Jurnal Kewirausahaan dan Bisnis Vol 25, No 2 (2020): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v25i2.44776

Abstract

Maranatha Christian University as a private university in Bandung has a work program that is reflected in the vision and mission of higher education tri dharma. The vision and mission of Maranatha Christian University which is carried out through the fields of teaching, research, and community service, one of which is focused on community empowerment programs and social problems around, involving several teaching staff (lecturers) from representatives of the Visual Communication Design Study Program and D-3 Art Design as a material formulator as well as a skills trainer or teacher as a form of social responsibility. The community service program which was initiated in the form of training on making soap product packaging from sunflower materials creatively and has aesthetic value was carried out by providing materials online and practicing packaging directly to the training participants for five meetings. This activity is targeted at community partners who are not economically productive yet, such as the Kota Baru Parahyangan (KBP) assisted community groups that are members of the Maju Bersama Sejahtera Joint Business Group (KUBE). The potential of KUBE Maju Bersama Sejahtera in Bojonghaleuang Village, West Bandung Regency is sunflower and the honey bee. The processing and utilization of sunflower seeds as herbal soap material need to be supported by the creative efforts of KUBE Maju Bersama Sejahtera to package sunflower soap products in a unique, attractive, and marketable way. This community service activity succeeded in providing insight into the packaging technique for soap products from sunflower to the Maju Bersama Sejahtera Joint Business Group (KUBE) as a provision for home industry skills that can support the household economy. These results can be seen after participating in the activity, the participants can make various forms of packaging in a unique and creative way.Keywords: community empowerment, creative, packaging, soap, sunflower
Visual Review of Periodic Print Media Advertising in Bandung, West Java 1970 Decade Heddy Heryadi
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1883.21 KB) | DOI: 10.37715/vcd.v2i1.571

Abstract

Since Dutch plantation owners in West Java established and developed the city of Bandung, they settled in the area of the city and also making periodical print media for socialization and communication among them. In the past 1930 decade the Dutch colonial start to create and form the printed media and publications in a steady and continuous way in West Java. After the independence declaration of Indonesia State in 1945, the print media and periodical publications continued and remade by the Chinese and indigenous communities. The area of Bandung became more advanced into a business city after World War II, in which formed commercial enterprises and other social activities. During the period of Indonesia government shifting from “orde Lama” to “orde baru” the activities of printing and publishing as a network of communication media increasingly established and widely established. In West Java, newspapers and magazines such as; "Pikiran Rakyat" and "Mangle" has been read and watched by many societies in Bandung city, even nationally used as a means of advertising for readers. "Pikiran Rakyat" and "Mangle" are created and developed by publishers who have Sundanese / Sundanese influence. As is known Sundanese race / tribe is the second largest number of tribes in the Indonesia region. The research methodology was conducted with a qualitative descriptive approach and discusses the visual documentation data from the periodical publishing archive of the 1970s decade. In this concern, the author is interested to review the periodical print media in terms of visual display advertising of 1970 decade. Besides to review visual graphic design the other purposes are in an effort to document the visual data, for information for the next Indonesia generation.
Co-Authors Dewi Isma Aryani Nina Nurviana